“I'm excited about this initiative because it's about opening doors and building our communities. Black woman owned businesses are up over 300% but only 4% of us will make it to millionaire status because of a lack of resources and there's something wrong with that,” says Mahisha Dellinger, CEO of Curls, the award-winning organic hair care and styling brand she launched in 2002 to meet the needs and expectations of women with curly hair.
Black Women Making Millions series is about business, money, and mindset
The program is a free series of two-day workshops held every weekend from July 2021 through May of next year. Business owners and aspiring entrepreneurs in any sector or industry can register online.
“I've had so many women reach out to me through email, DM and text asking for advice,” Dellinger says in this week’s media release; “so I'm happy to be able to offer this program which will empower over 25,000 businesses – including their employees and families – and open new doors for so many.”
Dellinger explains her motivation and philosophy further saying that, “ 'To whom much is given, much is expected' is a quote I strongly believe in and have always felt it's important to share what I've learned building and leading Curls for over 19 years. I have chosen to partner with Beauty by Imagination because they wholeheartedly support my vision to bring more education and resources to black businesses.”
Curls strategic partnership with Beauty by Imagination
In March, Curls and Beauty by Imagination created a strategic partnership. And as part of the deal, Dellinger joined the BBI Board of Directors.
“BBI and Curls recognized a unique opportunity to join forces in a strategic partnership that is a win-win for both companies,” said Francesca Raminella, Co-CEO of Beauty by Imagination (BBI), in her remarks to press when the partnership was announced earlier this year. BBI itself is owned by ACON Investments an includes brands such as Goody and Ouidad.
“Curls,” she said, “is a perfect fit for our strategy because we look for ‘founder’ brands with category authority in hair; strong, authentic customer engagement; and high-performance formulas. The BBI family is thrilled to welcome Mahisha Dellinger and support her in realizing the next chapter of success for Curls.”
Now the two companies have joined forces on another of Dellinger’s initiatives: support and development of Black women entrepreneurs. Together, BBI and Curls will host MBA-style courses, workshops, and seminars as well as offering mentorship for as many as 25,000 women through the Black Women Making Millions Academy. Learn more about Black Women Making Millions and find a link to register here.