The Nature Conservancy’ Plant a Billion Trees program is about forest restoration and climate change. In comments included in the Herbal Essences Renew the Forests announcement Jan Glendening, TNC’s Regional Managing Director for North America emphasizes that, “Forests are essential to healthy lives and a healthy planet. They cleanse our air, purify our water, cool our planet, and provide shade and shelter, meaning their protection and restoration is one of the key solutions to tackling climate change and conserving biodiversity in nature.”
And she notes the importance of brand and corporate partnerships, adding that, “We are thrilled to partner with Herbal Essences and TerraCycle around this program and work together to create a world where people and nature can thrive.”
Selling shampoo to plant trees
The Renew the Forests initiative centers on sales of Herbal Essences brand bio:renew shampoo and conditioners at Walmart. For every two products sold from that collection, will plant one tree this month. Regardless of sales numbers the brand has committed to plant 34,482 trees but consumer purchases could drive that number up to 58,000, according to the recent press release.
“Herbal Essences has always been a brand with a deep love and connection to nature,” Rachel Zipperian, Herbal Essences Senior Scientist, tells the press. “The mission of this program,” she says, “is consistent with our standing commitment to partner with organizations that are taking action to help protect plants and regenerate natural ecosystems.”
Recycling bottles for benches
As part of the Renew the Forests initiative, Herbal Essences is donating benches too. Benches made by TeraCycle from the hair care brand’s recycled product packaging (Herbal Essences and waste management company TerraCycle have an ongoing partnership to recycle plastics and aerosol packaging.)
“TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and it’s through programs like this, created in partnership with innovators like Herbal Essences and The Nature Conservancy, that allow consumers to demonstrate their respect for the environment through the products that they choose to include in their beauty regimen,” explains Tom Szaky, TerraCycle CEO and Founder, in the press release announcing Renew the Forests.
“We are proud to partner with these forward-thinking companies to offer consumers the opportunity to solve big problems and rethink how we look at nature,” adds Szaky. Learn more about circular beauty and initiatives like this one on April 14 during the Cosmetics Design Circular Beauty Webinar.