Longevity Planning: previewing the 2020 Anti-Ageing Skin Care Conference

By Deanna Utroske contact

- Last updated on GMT

© Getty Image \ (metamorworks)
© Getty Image \ (metamorworks)

Related tags: anti-ageing, anti-aging, trends, Skin care, Menopause, blue light

This November, the biennial event goes online, featuring expert speakers (including Cosmetics Design Editor Deanna Utroske) and welcoming a global audience of skin care, sun care, and antiaging professionals.

“The Anti-ageing Skin Care Conference will be host to presentations and discussions on some of the most controversial topics currently in ageing skin care, including the importance of the skin microbiome to skin health and ageing, digital technologies in monitoring skin status and product benefits and the holistic approach to skin health and beauty,”​ says Dr Jack Ferguson, Scientific Program Director for the conference, in his remarks to the press.

“We will also have the opportunity to discuss with experts in their field and readily video-link network with other delegates,” ​says Ferguson, adding, “I am really looking forward to it.”

The Anti-Ageing Skin Care Conference program features experts from L’Oréal, Unilever, P&G, VitroScreen, and more

This year’s Anti-Ageing Skin Care Conference takes place online November 3-5. And over the three days of programing, speakers will address a wide range of skin care and skin aging topics.

The Tuesday (November 3) session will cover Internal and External Influences in Skin Ageing and feature presentations from some 10 speakers, including Professors Patrick Bonnet of the UK National Innovation Centre for Ageing and Mark Birch-Machin of Newcastle University, UK; Aïna Queiroz of Segens Cosmetics, France; and Dr Damilola Fajuyigbe, Scientific and Medical Strategy Manager at L’Oréal France.

Wednesday’s presentations (November 4) will focus on Technologies and New Concepts for Improving & Protecting Ageing Skin and feature Professor Paul Matts of P&G UK; Dr Marisa Meloni of VirtoScreen; Dr David Gunn of Unilever R&D in the UK; and more.

On Thursday (November 5), the conference will cover both Consumer Expectations, Benefits, and Claims as well as Measuring Anti-Ageing Skin Care Benefits and Supporting Claims. Speakers that day will include Annie Ugurlayan of the US-based National Advertising Division; Evamaria Kratz of the Chemical & Veterinary Surveillance Institute in Germany; and Dr Karl Linter of KAL’IDEES-Beauty Ideas.

Dr Jack Ferguson will also be speaking and/or leading conversation each day of conference.

Cosmetics Design Editor Deanna Utroske to speak at 2020 Anti-Ageing Skin Care Conference

On the first day of The Anti-Ageing Skin Care Conference (November 3), Cosmetics Design Editor Deanna Utroske will be speaking about market and consumer trends in skin aging. [If you missed the event or Utroske's presentation, find her full remarks on market and consumer trends in skin aging here on LinkedIn. ​]

In recent years, the antiaging skin care category has seen significant change as shoppers, consumer media, and brands shift focus onto wellness, longevity, prevention, and protection. But behind all the current and emerging trends, the concept of antiaging remains fairly intact: “the basic premise of antiaging skin care is that topical and ingestible products can slow, limit, or otherwise mitigate the visible physiological and environmental changes that impact the skin over time,” ​as Utroske will explain.

She’ll also cover the new menopause skin care category​, the expansion of anti-aging into other personal care and beauty categories, the importance of blue light protection, and much more. Find further information, links to the full event program, speakers’ info, and of course the option to register for the 2020 Anti-Ageing Skin Care Conference, click here.

Related topics: Market Trends, Anti-Aging, Skin Care

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