September is National Menopause Awareness Month; so it only makes sense for the beauty industry to join the conversation and explore ways to recognize and address the experiences of women in and beyond menopause.
Antiaging messaging has been falling out of favor for years now; and at the same time, brands that cater to women over 40, 50, 60, and beyond have been showing up in the marketplace to meet the needs and expectations of this massive consumer group.
New ingredients like Feminage from Sederma will only help more brands develop products for this long overlooked segment of beauty consumers.
Sederma’s new menopause skin care ingredient is made with the extract of walnut tree leaves
According to the product page on Croda’s site, “Feminage is a new anti-ageing active ingredient developed by Sederma especially dedicated to these women experiencing loss of skin elasticity and firmness caused by glycation and oxidation events and related to oestrogenic decline.”
The company’s clinical testing on the skin of both Caucasian and Chinese women shows “results…associated to a higher quality of the elastic tissue and a preserved fibroblast vitality against glycation and oxidation.”
The new Feminage ingredient is a blend of glycerin, water, and engelhardtia chrysolepis leaf extract, according to the INCI name listed on a product sheet the company shared with Cosmetics Design.
Feminage can be formulated into a full range skin care product formats
Sederma has created six different skin care product prototypes with the new menopause skin care ingredient: a contouring stick, a refreshing mist, a massage mask, eye drops (eye area skin care with the texture of water), a night balm, and a day cream.
The recommended use level of Feminage is 3% in formulation. And, if the company’s starter formulas are any indication, products made with Feminage can be highly natural according to ISO 16128-1 and 16128-2 and offer multiple benefits beyond the skin firming and lifting.
The Restructuring Night Balm, for instance, also promises skin calming and soothing as well and environmental or pollution protection.
And the Anti-Sagging Refreshing Mist formulation keys in on anther skin care trend that this publication has been watching—banana beauty. The mist prototype is made with both Feminage and Crodarom Banana Flower EC, which promises hydration, prebiotics, and “to protect the skin against enternal aggressions,” according to the online product page for that ingredient.
Banana inputs and banana-themed beauty, skin care, and fragrance products are not uncommon. The brand Kadaly’s (launched in 2012 by Shirley Billot) is a good example. And several other banana brands and products can be found in this Cosmetics Design trend item published in February.