One Ocean acquired by Present Life

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (Farknot_Architect)
© Getty Images \ (Farknot_Architect)

Related tags: clean beauty, acquisition, Algae

The new beauty and wellness holding company, led by former Coty CEO Camillo Pane, announced the acquisition just this week.

In 2018, Marcella Cacci launched One Ocean Beauty with the help of a Series A minority investment from Ohio-based specialty chemical company Lubrizol.

The brand’s skin care, body care, and supplements are all formulated with algae that originates from ocean environments around the world but is propagated for commercial use without going back to the source for “harvesting or [an] extraction process, thus preserving the marine environment and protecting its biodiversity,” ​explains a press release issued in July 2018 when One Ocean first hit the market.

One Ocean Beauty on track for expansion with support from Present Life

“We are so proud to join the Present Life team,” ​says Marcella Cacci, Founder and CEO of One Ocean Beauty, in her remarks to the press this week.

“Our brand ethos, product positioning and commitment to the oceans are well aligned with the Present Life platform,” ​says Cacci, who goes on to explain that, “The acquisition will provide the resources and capital to expand the brand through further development of our infrastructure and global presence.”

The One Ocean is very much about sustainable clean beauty and wellness. And their new partner Present Life is also focused on personal care brands that can be described as natural, sustainable, effective, and purpose-led.

“One Ocean Beauty is a perfect fit for Present Life and reflects our values and ambition,” ​says Camillo Pane, Executive Chairman of Present Life, in this week’s press release. “I'm looking forward to supporting Marcella and her team through their next phase of expansion.”

Present Life is a new holding company for natural wellbeing and beauty brands

Present Life was established in 2019 and formally launched just this year. The holding company was Co-Founded by Mike Bryce, who serves as CMO (and was most previously Global CMO of color cosmetics at Coty). And, Camillo Pane, former Coty CEO is the company’s Executive Chairman.

The company is partnered with the global investment fund known as The Craftory (offices in both London, England and San Francisco, California).

“At The Craftory we look for experienced partners that challenge status quo and pave the way for cutting edge brands to transform their respective categories. We see Present Life as the home of the next generation of fearless and authentic consumer wellness and beauty brands,”​ explains Elio Leoni Sceti, Co-Founder of The Craftory, in recent remarks to the press.

“As a unique 'startup-corporation hybrid', Present Life has the optimum mix between the brand building capabilities and discipline of a consumer good company and the agility of a start-up; this is the exact disruptor mindset that will allow Present Life to quickly make a positive impact on the wellness and beauty industries, as well as on the planet,”​ says Leoni.

Besides One Ocean Beauty, the Present Life portfolio of brand also includes Healist and Loum.  

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