The Detox Market acquires green beauty ecommerce platform

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (cyano66)
© Getty Images \ (cyano66)

Related tags ecommerce clean beauty acquisition retail

This week, the retailer announced the purchase of Clementine Fields, a Canada-based site specializing in clean and green beauty and lifestyle brands.

Many of the roughly 60 beauty and lifestyle brands sold on the Clementine Filed site are independent brand, as are many of the brands sold at The Detox Market. In fact, The Detox Market was recently announced as a nominee for a Beacon Award in the Best Large Indie Retailer category​.

But that is not the only thing the two business have in common. As with many businesses in both the clean and indie movements, The Detox Market and Clementine Fields grew out of the founders’ personal recognition of a link between products and wellness.

“I respect Ingrid and Tom and their impetus for starting Clementine Fields,” ​Romain Gaillard, Founder of The Detox Market, tells the press, adding, “They are truly passionate and trustworthy.”

And he goes on to recount how he “started The Detox Market after learning about the toxicity in personal care products from a close friend who was diagnosed with breast cancer. In 2010, I sought out to create a welcoming safe haven from an underregulated beauty industry—and a platform for education.”

The Detox Market expands online and across North America with acquisition deal

“The acquisition of Clementine Fields will allow for us to continue to grow The Detox Market online as a brand and household name in Canada, along with our equity in the US market,” ​Gaillard says in this week’s press release.

“We are excited,” ​he says, “to consolidate our presence in British Columbia and Alberta where Clementine Fields has strength in the market.”

In 2013, Ingrid Doucet and Tom Barnett founded Clementine Fields and began selling clean beauty from brands that they are “proud to be associated with,” ​according to the retailer’s Our Story page.

“Striving to find the best quality products with the least environmental impact, we research to find the safest, most effective and most beautiful clean and green lines that are as much about what's not in them as the goodness that is,” ​write Doucet and Barnett, explaining their approach to product curation.

Among the brands that fall within those parameters and are available on the ecommerce are Aether Beauty, Crawford Street, Fitglow Beauty, ILIA Beauty, Kjaer Weis, Le Prunier, Living Libations, May Lindstrom Skin, Osmia Organics, Pai Skincare, Tata Harper, Vintner’s Daughter, and Zoe Organics.

For The Detox Market, the Clementine Fields deal is about growth and market share. And the company plans to continue this growth through brand selection, consumer reach, and environmentally sustainable business: “The Detox Market hopes to continue to expand its offering utilizing Clementine Fields repertoire of brands and to explore new clean beauty options and other sustainably focused companies,” ​states the release.

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