Versed is bringing a selection of its vegan skin care to Shoppers Drug Mart stores across Canada. The California-based brand launched in 2018 and is carefully focused on the clean beauty space. Versed makes skin care, body care, a few color products, and sun care too.
“When we founded Versed, it was built around a mission to make good skin and clean skincare accessible,” Melanie Bender, General Manager of Versed, says in this week’s media release about the retail deal with Shoppers Drug Mart.
And, “We're committed,” she says, “to making sure the goop in the bottle works and are incredibly proud of the caliber of formulation we've been able to achieve, which could retail for over $100 CAD if we followed other brands' markups.”
Vegan and clean beauty do often overlap, but they are certainly not one-in-the-same. (Check out this VIDEO to learn more about the vegan beauty concept and why it makes sense in the marketplace.) Consumers expect both ‘vegan’ and ‘clean’ beauty brands to be fairly (if not fully) transparent about their ingredient strategy. And the Versed site does highlight the fact that the brand’s products are formulated to meet “European Union standards,” are “vegan and cruelty-free,” and formulated without 15+ ingredients that have fallen out of favor in the CPG sector.
A new vegan brand from Britain for the Canada market
Quest Personal Care Global Limited owns the Britain-based manufacturer known as Skin Academy. And that company has just launched a new brand for the Canada market. ZERO by Skin Academy is a vegan and plant-based skin care collection developed from scratch:
“As a beauty brand developer looking to reimagine traditional skincare products, it was important to think outside the skincare jar and ensure that all aspects of ZERO products and packaging were as safe for the environment as they are for our skin,” says Holly Wagman, Head of New Product Development (NPD) at Skin Academy, in this week’s press release about the brand launch.
"We believe in the power of nature to nourish skin,” explains Wagman, “and we've harnessed some of the most soothing, hydrating and rejuvenating botanical ingredients, sourced as ethically and sustainably as possible.”
The five ZERO by Skin Academy products now available to consumers in Canada comprise a face wash, a facial exfoliator, a day cream, a night cream, an eye cream, as well as a hand and nail cream. (Hand and nail treatments are in higher demand lately due to an increase in hygiene habits to limit the spread of COVID-19.)