Personal care innovation insights for a COVID-19 world

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ Thinkhubstudio
© Getty Images \ Thinkhubstudio

Related tags: coronavirus, Belinda carli, Consumer trends, Formulation

Belinda Carli, Director of the Institute of Personal Care Science, is well-regarded in the industry for her deep knowledge of the latest product formulation technologies, advances in beauty science, and trends that matter in the marketplace. In this video, she shares insight into what brands and formulators around the world need to know to succeed in the age of COVID.

The Institute of Personal Care Science was founded in 2007 as serves two main functions: it’s a training institute for formulating chemists, marketing professionals, and other personal care industry insiders; and it’s a consultancy specializing in both formulations and regulations.

It is from her vantage point as Director of the Institute (headquartered in Coolum Beach, Queensland, Australia), that Belinda Carli shares insight into 2020 consumer beauty trends that matter most to formulators.

In her latest video, Carli touches on the more obvious demand for hand sanitizer​, soaps​, and hand care treatments​. And discusses recent changes in consumer demand and expectations for color cosmetics and complexion products. Women, she says, are “increasing their demand for soft-focus-finish makeup…that gives a soft-focus effect when they are talking to friends or family via a screen.”

Carli also discusses what’s new and needed in skin care, how maskne (acne that results from extended wear of facial coverings) has become a real skin care concern, and at home salon and spa treatment product trends, as well as ingredients and formulation strategies that brands and chemists would be wise to reconsider, given supply chain challenges in recent months.

To learn more watch the video below.

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