New Avon teams up with Gyrl Wonder

By Deanna Utroske contact

- Last updated on GMT

© Getty Images \ (Wavebreakmedia)
© Getty Images \ (Wavebreakmedia)

Related tags: New avon, Leadership, Women

Today, the US-based beauty maker announced a new partnership with Gyrl Wonder, a non-profit dedicated to career development programming for young women of color.

In late 2015, Avon announced a deal to sell its North American business to Cerberus Capital Management, as Cosmetics Design reported.​ And by March the following year, the company that became known as New Avon was, as planed, no longer a part of Avon Product Inc. (Read Cosmetics Design coverage of that transaction here.​)

Then in mid-2019, New Avon was sold to South Korea – based LG Household & Health Care​, as Cosmetics Design-Asia reported. And in October 2019, just one month after that deal closed, Paul Yi relocated to the States to join the beauty company as CEO.

New Avon partners with Gyrl Wonder, supporting the organization’s self-image initiative

“Avon has championed amazing women for over a century, and we are proud to support Gyrl Wonder and the young women of color they champion,”​ says Yi in today’s media release.

“The synergy between Avon and Gyrl Wonder makes our partnership an excellent collaboration,”​ he says, adding that, “At Avon our goal is to celebrate women's power to make a beautiful and positive impact in the world. We love celebrating the talented and passionate 'gyrls' of Gyrl Wonder.”

The company has plans to collaborate with Gyrl Wonder on workshops and internship opportunities, and has donated more than $100,000 worth of product: personal care, skin care, hair care, and color cosmetics to the organization.

That donation of product is meant to “support [the Gyrl Wonder] mission pillars of self-care, self-image, empowerment, development, and service,” ​according to today’s release.

Gyrl Wonder supports young women in the early stages of career development

Gyrl Wonder is a non-profit, founded in 2015 and based in New York City. The organization’s initiatives help young women of color, age 17 – 22, refine leadership skills, find internships, prepare for job interviews, and identify career options.

And this year, the “professional pipeline” ​organization added a scholarship program to its roster of services: “At a time when COVID-19 has gripped every corner of the nation, and as an organization dedicated to empowering and equipping young women for career readiness, Gyrl Wonder is aware that college students face their own set of unique challenges in this pandemic,” explains the scholarship page on gyrlwonder.org​.

Through this new program, Gyrl Wonder will award five $2,000 scholarships to help students and their families with college tuition expenses.

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