Essential Ingredients (Ei) has been in business since 1996, is headquartered in Lawrenceville, Georgia, and serves customers in both beauty and the household, industrial, and institutional sectors.
And while Ei and Clariant have worked together for years here in the States, the distributor will now represent Clariant’s personal care and hygiene ingredients portfolio in Canada as well:
“Clariant has been a trusted partner of ours since 2008,” says Kris Maynard, CEO and Chairman of Ei, in a press release issued Wednesday.
“And,” he says, “their product lines have enabled us to better serve our customers throughout the United States by providing them with unique solutions for their product development. We are honored that Clariant has given us the opportunity to delight customers in Canada as well, and we look forward to growing our partnership in coming years.”
Clariant’s new distribution deal with Ei expected to benefit Canada-based beauty manufacturers
“This partnership expansion reinforces Clariant’s strategic commitment to better address the Canadian customers’ needs,” says Michael Haspel, Head of ICS North America, in his remarks to the press.
And, he’s confident that the expanded distribution deal will be an opportunity for both Clariant’s Industrial & Consumer Specialties (ICS) division and the ingredient maker’s customers in Canada. “Building on the success of the US partnership,” says Haspel, “Essential Ingredients will connect Clariant’s market-driven technologies across mild-surfactants, specialty soil-release polymers, multifunctional sensorial agents, and natural-based products to create value-added solutions for the market. We look forward to growing our partnership in Canada.”
Clariant’s multipronged growth strategy
This new distribution deal with Ei is just one of the ways Clariant is growing its ingredients business.
Last summer, Clariant opened a new customer care innovation center in New Providence, New Jersey, to better serve the beauty industry. As Cosmetics Design reported at the time, “The new facility, headed by Neslihan Utkan, Business Director of Customer Care, is dedicated to customer care innovation: ingredients, prototypes, and concepts for personal care, hair care, and for laundry care.”
And of course, the company is still rolling out new ingredient technologies. Clariant recently launched a new scalp care ingredient made from plant stem cells called EquiScalp. “Interestingly, [EquiScalp] tackles key disorders related to scalp sensitivity: desquamation and redness, excess of sebum, while respecting the scalp’s microbiota,” as Cosmetics Design reported. “All these parameters have been improved after 28 days: desquamation decrease by 20%, and scalp sebum production reduction by 20% compared to the placebo.”
As Editor of CosmeticsDesign.com, Deanna Utroske writes daily news about the business of beauty in the Americas region, from personal care ingredient innovations and distribution deals to emerging science, consumer behavior trends, beauty tech, and much more. She also produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders. And over the years, she’s become a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement.