“This is a great achievement for us,” says Philippe Benacin, Chairman and CEO of Interparfums SA, in a recent media release.
“Moncler,” he says, “is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance.”
A first fragrance partnership for Moncler
Benacin and Jean Madar founded Interparfums in 1982. And today, the company makes scents for over 20 well-known brands including Anna Sui, Coach, Jimmy Choo, Kate Spade, Mont Blanc, Oscar de la Renta, Rochas, and Van Cleef & Arpels.
The company's new licensing deal with Moncler runs through the end of 2026 and allows for a 5-year extension beyond that, according to the media release. A first collection of Moncler fragrances is anticipated to launch in the first quarter of 2022. And the new products will sell at not only Moncler’s own-branded stores but also in department stores, specialty shops, and duty-free travel retail as well.
For the fashion brand, the deal is about growing the business into a whole new category. As Remo Ruffini, Chairman and CEO of Moncler SpA, tells the press, “Interparfums' renowned expertise and creativity make it the ideal partner to develop a fragrance that is perfectly aligned with Moncler's DNA and unique identity. The launch of Moncler's first fragrance line is consistent with our selective brand extension strategy further enriching the clients' experience with the brand.”
Deanna Utroske knows the important role that fine fragrance and scented personal care play in the beauty industry. Hers is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.