Breathe is the first brand from Starco Brands, a company launched in 2017, headquartered in Santa Monica, California, that describes itself as an “innovation factory.” (The company is led by CEO Ross Sklar, who also founded and runs The Starco Group.)
Until now, Breathe was a household brand with a small line of products all packaged in clean aerosol containers: a furniture polish, a stainless steel polish, a bathroom cleaner, and a multi-purpose cleaner, all of which purport to be “industrial strength and non-toxic,” as stated on the labels.
What is clean aerosol technology?
Starco Brands fills its products into aerosol packaging that uses primarily compressed air as the propellant. This week’s media release (along with the product’s dedicated ecommerce site), emphasizes that the continuous spray technology relies on “air, mostly consisting of nitrogen as its propellant, which comprises approximately 80% of the air we breathe.”
The brand’s formula contains 75% alcohol solution, according to the release. And along with launching the new Breathe hand sanitizer to market, Stark Brands also announced having filed a patent for its hand sanitizer spray tech.
Commercial and institutional applications for Breathe Hand Sanitizer Spray
Stark Brands sees multiple market opportunities for the new product. Besides consumer sales, the company sees a fit for its Breathe Hand Sanitizer Spray in “hospitals and health care facilities, airports and transportation terminals, hotels and institutions.”
“This incredible technology comes at a time where innovative hand sanitizing solutions are desperately needed,” Sklar, tells the press. “This cutting-edge tool,” he says, “allows humanity to be more active and efficient in hand sanitizing by being able to spray faster while covering larger areas with less human contact.”
To start, the new product is being sold on breathesanitizer.com and in some 15,000 Dollar General doors across the US. There are 4 SKUs in the line: an 8 oz hand sanitizer gel (with a conventional pump dispenser) and 1oz, 5oz ($4.99), and 9.5oz continuous spray versions.
Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.