Earlier this month, Tupperware (a legacy kitchen company with 5 cosmetics and personal care brands in its portfolio) brought 2 beauty and wellness executives on board, as Cosmetics Design reported. Miguel Fernandez, previously the Global Vice President at Avon, is now President and CEO of Tupperware. And Rich Goudis, an 8-year veteran executive with Herbalife, is Tupperware’s new Executive Vice Chairman.
More beauty business insight on the Tupperware team
Now this week, Tupperware has announced a new board member with notable beauty industry experience.
Mauro Schnaidman served as President and CEO of the social-sales beauty company Jarra Cosmetics for over 5 years; he was recently on the board of Anisa International as well as that of Grupo Hinode of Brazil.
“Bringing Mauro on to the Tupperware Brands board adds a seasoned direct selling executive and strong leader with a proven reputation for delivering growth that achieves market share, revenue and profits,” says Susan M. Cameron, Chairman of the Tupperware Brands Board of Directors, in this week’s media release announcing the appointment.
“At this pivotal time for the Company, his experience and knowledge will be key in helping management restore the business not only to grow but to thrive as a modern direct seller,” adds Cameron.
Updating visionary commerce
Direct-sales and even video commerce ventures that were once ahead of their time have been challenged to reimagine business models and update technologies, selling strategies, and more as D2C brands have risen to prominence in recent years.
“I am excited to be joining the Tupperware Brands board and work with my fellow directors, the new leadership and entire management team to define the strategic future of this brand,” Schnaidman tells the press.
“Tupperware has an opportunity to redefine how it goes to market through focused marketing programs, product innovation and the use of digital. I am confident that my experience working across sectors and in various geographies will be valuable during such an important time for the company.”
Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.