Rebecca Moses creates original artwork for Fragrance Day 2020

By Deanna Utroske

- Last updated on GMT

Rebecca Moses creates original artwork for Fragrance Day 2020

Related tags Fragrance foundation Fragrance Day Collaboration consumer education

Late last week in New York City, Fragrance Foundation President Linda Levy announced that, for this year’s Fragrance Day events, the Foundation has partnered with Moses on a series of original paintings that evoke an array of fragrance ingredients, both visually and conceptually.

During a reception last Wednesday evening at the Italian Trade Commission on East 67th Street in New York City, Fragrance Foundation members, industry luminaries, press and, of course, Rebecca Moses, were on hand for the formal announcement of the 2020 Fragrance Day artist collaboration​.

Fragrance Day is an annual event, an official National Day started in 2018. It takes place on March 21st. But, of course, there is a full week of events and activities and a full month of Fragrance Day count-down content on and beyond InstaGram that's meant to get the Foundation membership, brands, retailers, and consumers excited about all things scent.

Art in the service of the fragrance business

“Fragrance is considered an invisible art form,”​ says Fragrance Foundation President Linda Levy, adding that “Rebecca’s sophisticated yet whimsical art and digital creations bring fragrance notes and ingredients to life.”

“Through Rebecca’s extraordinary visual interpretation of scent categories,”​ she says, “the ultimate goal is to engage consumers and raise awareness and sales for fragrances worldwide.”

The series of original paintings Moses created for the 2020 Fragrance Day is a series of 7 portraits (if you will) of her signature stylized women, each a study in scent: from floral to fresh, citrus to fruity, from sweet, to spicy, to woody. 

Each of the paintings is of a woman dressed and enveloped in the notes that bring these 7 scent families to life. And the paintings will not only be part of the 2020 Fragrance Day online campaign but prints of the works will also be featured at a first-of-its-kind Fragrance Day pop-up shop at  824 Madison Avenue (at 69th Street), open March 19, 20, 21, and 22; as well as on tote bags and lamppost banners celebrating Fragrance Day 2020.  

From figurative fashion to imaginative ingredients

Moses has been a working artist for decades. She holds a degree from the Fashion Institute of Technology, has worked in fashion, in consumer goods, branding, and with beauty brands such as MAC Cosmetics. Moses is represented by Ralph Pucci International here in the States and by Nilufar in Milan, Italy.Learn more about Rebecca Moses and her work her on InstaGram​ and here at​.

And learn more about Fragrance Day 2020, and all the events set to take place in the days to come, here.



Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.

Deanna will be traveling next to the Personal Care Product Council’s annual meeting; if you’ll be there too and have beauty business news to share, feel free to contact her at qrnaan.hgebfxr@jeoz.pbz

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