Brands, suppliers, and even consumers are all still settling into the new cannabis economy. And while there are clear standouts in the CBD lifestyle and beauty space, the larger industry is still sorting out the benefits and messaging that align with cannabis culture.
Founded in 1993, Dixie Brands sees consumer expectations aligning sports recovery and wellness, which the company believes means that there is commercial potential in healthy beauty and performance management—the two new categories AcesoHemp is adding.
“The CBD category is evolving rapidly; and both consumers and retailers are becoming much clearer on what problems they're trying to solve and the formats they're most comfortable with,” Hilal Tabsh, Vice President of Marketing and Distribution at AcesoHemp, tells the press.
Accordingly, he says in this month’s press release, “These exciting new product segments [healthy beauty and performance management] were specifically designed in response to those demands, providing a category solution from a brand that people know, trust and love.”
AcesoHemp is expanding beyond the wellness benefits of CBD
The brand’s current product portfolio is segmented for ecommerce shoppers into ingestibles and sprays that calm, ingestibles and sprays that calm, topical balms, and ingestibles and sprays that promote wellness.
Now the AcesoHemp brand is adding to its CBD product business with a dedicated skin and body care collection. According to the press release that will initially be a “plant-based Facial Moisturizer, Eye Cream and Hand & Body Lotion.”
And the brand’s new performance management (or muscle care) line fits into personal care too, as more and more consumers are looking to the category for alternatives to prescription pain care.
Startup brands squarely positioned in the beauty sector such as LaLa Leaf, Parodi Care, and Mineralgia are educating consumers about the wellness and muscle care benefits of products like body lotion that were traditionally straightforward personal care. And LaLa Leaf, in particular, is formulating those with CBD.
The new AcesoHemp product line will, according to the release, “include an Extra Strength Balm and high-potency Muscle Gel Roll-on,” muscle care products.
Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of CosmeticsDesign.com, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.
Deanna will be traveling next to the Personal Care Product Council’s annual meeting; if you’ll be there too and have beauty business news to share, feel free to contact her at firstname.lastname@example.org