Sally Beauty is going vegan and eliminating single-use plastic shopping bags

By Deanna Utroske

- Last updated on GMT

© Getty Images \ (sunstock)
© Getty Images \ (sunstock)

Related tags vegan Plastic plastic bags Sustainability green beauty

The beauty retailer announced environmental sustainability initiatives, in response to consumer demand, late last year.

In mid-December, Sally Beauty Holdings, the company that owns both the Sally Beauty Supply and Beauty Systems Group businesses, announced a program called SBH Going Green.

“Sally Beauty is committed to a top-down transformation.  Making our operations more sustainable helps our communities and our business,” says Aaron Alt, president of Sally Beauty Supply, in a press release about SBH Going Green “Our customer base,”​ he says, “wants to see a more environmentally-friendly Sally, and we're proud of the plan we've developed to get us there.”

In 2020 Sally Beauty will stop packing product in single-use plastic shopping bags

As municipalities around the US as well as eco-conscious retailers phase out single-use plastics, consumers are starting to expect alternatives.

Beginning this year, Sally Beauty Holdings retailers—Sally Beauty, Cosmoprof, and corporate-owned Armstrong McCall stores—will stop using plastic shopping bags. The stores will instead “[offer] their customers a choice between paper bags and reuseble bags made from recycled materials, in each case available for a small fee,” ​according to the press release.

And, “this effort alone will eliminate more than 104 million plastic bags from landfills per year,” ​says the company.

Nearly all Sally Beauty – owned brands will be vegan in the years ahead

As part of the company’s plans to go green, Sally Beauty will be reformulating some 30% of its own product lines to be vegan.

Currently, according to the release, the company’s product lines are already cruelty free and over 50% are vegan, including well-known hair care products like Ion Renewing Shampoo and Ion Color Solutions Conditioner.

By the end of fiscal year 2021, Sally Beauty Holdings intends to have reformulated more products, so that 80% of its owned beauty brands will be vegan.

Sally Beauty stores can use less energy

Through a pilot program, the company was able to reduce energy use in select stores by more than 30% last year. And that initiative is set to continue: “Based on the success of the program, the brand will be implementing the energy conservation plan in additional stores over the next three years, targeting locations with the highest energy usage.”



Deanna Utroske is a leading voice in the cosmetics and personal care industry as well as in the indie beauty movement. As Editor of, she writes daily news about the business of beauty in the Americas region and regularly produces video interviews with cosmetics, fragrance, personal care, and packaging experts as well as with indie brand founders.

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