Natura sets global challenge to eliminate packaging waste

By Simon Pitman

- Last updated on GMT

Courtesy of Natura
Courtesy of Natura

Related tags sustainable beauty Green packaging Waste

Brazilian cosmetics and personal care giant Natura is aiming to raise the bar on sustainable packaging with by inviting designers and innovators to present their best solutions.

The company is asking entrepreneurs, start-ups, research institutions and companies to present packaging solutions that reduce waste through the use of renewable, soluble or biodegradable materials to fight packaging waste and pollution.

Green packaging is a fast growing trend in the beauty industry right now, and is being driven by an increasingly eco-conscious consumer looking out for products that have a minimal impact on the environment.

Challenge Zero Waste Packaging

The criteria also extends to other solutions, including innovations in logistics, services or commercial models.

The invitation to innovators is called Challenge Zero Waste Packaging and is focused on solutions that have already undergone the development stage, which includes applied research, validation and scaling.

The Natura team will closely studied by the Natura team and will include solutions that has been developed under partnerships as well as with investor groups.

For more information about the Challenge Zero Waste Packaging program and to discover how to make a submission, please click here​.

December 8th​ is the submissions deadline

Enrolment for the challenge started on November 30th​ and the submission cut off date is December 8th​,  with feedback on submissions expected by March 1st​, 2020.

Natura has led the way in sustainable packaging innovation, both in its mainstay Latin American market and worldwide, with initiatives to push sustainable packaging design that the company claims has made a positive impact on the environment.

To date, the company estimates that those initiatives have helped save the equivalent trash that 4.4 million people create on a daily basis, while its initiatives have also helped to reuse around 665 tons of plastic from cosmetic and personal care packaging every year.

It has also helped to set the paste with recycling, being the first company of its kind in Brazil to start a program to recycle glass that has contributed to the recycling of 1.1 million 1-liter glass bottle a year.

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