Amazon doesn’t endorse any packaging suppliers or require vendors to contract with any particular packager. But, “all companies on [the APASS] list have received guidance from Amazon and many have already worked with manufacturers to design, supply, and test Amazon Certified Packaging. The essential services these companies and labs provide are: Packaging Testing, Packaging Supply, and Packaging Design,” according to the online shopping company’s site.
Why APASS certification matters to TricorBraun and their customers
“An ecommerce packaging strategy is more important than ever before,” says Becky Donner, senior vice president of marketing, design, and engineering at TricorBraun. “In addition to protecting and preserving the product, we help brand owners deliver a positive consumer experience, leading to repeat purchases and ultimately, brand loyalty,” says Donner in today’s media release about the APASS certification.
Digital retail has changed packaging. Design and decoration have to not only have shelf appeal but also look good on social media and be well animated on ecommerce sites. And shipping individual products and assorted cross-category products directly to consumers changes durability and design requirements as well.
“Online consumer packaged goods (CPG) sales continue to climb, yet many brands have not modified packaging designed for brick-and-mortar stores to withstand the rigors and multiple touchpoints of ecommerce distribution,” notes Donner. “As our customers’ one-stop-shop for award-winning packaging solutions,” she says, “we are proud to add the APASS certification to our robust ecommerce packaging offerings.”
TricorBraun is in good company on the APASS list
The most current list of APASS certified packaging companies includes several beauty industry suppliers, such as Albéa, Amcor, Aptar, Berry Global, Billerudkorsnas, Metaphase Design Group, Mold-Rite Plastics, Rieke, and Weener Plastics.
And as Amazon explains, “APASS testing lab certifications have many advantages. For example, certifying externally provides you with reports and documentation that you can use with other retailers. You can certify using a global set of labs avoiding costly shipping and the hassle of shipping internationally. Finally, an APASS testing lab may be able to provide you with results in a timely fashion to support decision making in the packaging development process.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.