Firmenich opens its first Latin American fragrance atelier
The space incorporates a contemporary design that aims to provide its customers a more in depth insight into the company’s fine fragrance innovation, while highlighting fragrance trends and key aspects of the perfume culture.
Firmenich is the largest privately-owned fragrance house in the world, and in opening this facility it is aiming to increase its footprint in the all-important Brazil market, as well as the Latin American market as a whole.
Forging closer ties with South American perfurmers
The company already has an established customer base in Brazil, and company executives are hoping that the opening of the atelier will help to forge a new and more dynamic relationship with those customers there, and further afield
“When I’m in Brazil, I’m deeply inspired by both its people and nature,” said Olivier Cresp, Firmenich master perfumer.
“Brazil is not just a huge fine fragrance market, but a huge source of inspiration. Brazil has a unique identity and olfactive signature. It is the country of emotion, diversity, colors, sustainability and the land of positive luxury.”
Carte blanche approach to creativity
Firmenich has been present in Brazil since 1952 and currently has over 400 employees there, and maintains a creative development facility in Cotia, a municipality of Sao Paulo.
During the opening event, the Firmenich team developed a Carte Blanch Brasilis exhibition, celebrating the art of perfume-making and demonstrating some of the capabilities of the team based at the facility.
“Carte Blanche Brasilis gave a blank canvas to perfumers to express their emotion, vision and intuition about the Brazilian soul within the universe of perfume,” said Marc Jourdan-Gassin, Vice president Fine Fragrance, Brazil.
