Moroccanoil's latest product launch combines hair color and hair treatment

21-Aug-2019 - Last updated on 21-Aug-2019 at 13:50 GMT

photo courtesy of Moroccanoil

Late last week the brand, made popular worldwide by its oil-infused hair care, announced a new line of products: Moroccanoil Color Depositing Masks. The multitasking hair treatment masks seek to address current hair color trends and deliver on the brand’s original promise of high-performance hair care.

“We value our leadership position in care, so with all new launches, we want to be sure we're capitalizing on trends while continuing to reinforce our brand DNA,” affirms Moroccanoil co-founder, Carmen Tal, in the company’s recent press release.

“We're excited to introduce a collection that stays true to that philosophy, providing equal parts color and care for results with instant gratification.”

The new Moroccanoil Color Depositing Masks went on sale on the brand’s and Sephora’s ecommerce sites last Thursday and will available in retail doors nationwide next month.

The concept, colors, and key ingredients

Moroccanoil Color Depositing Masks promise to be a treatment and color bridge between salon visits, a temporary adventure into a bold new shade, or just a one-and-done look for a special occasion or Insta-worthy moment.

The hair mask is being sold in seven colors; five of which are formulated for use on light to medium blonde hair and two for use on brown hair. The blonde shades are rose gold, aquamarine, hibiscus, platinum, and champagne. The shades for brown hair are Bordeaux and cocoa.

As far as the formulation and treatment benefits go, the new Moroccanoil Color Depositing Masks for made with Polyquaternium-70, Panthenol, Hydrolyzed Soy Protein, Apricot Kernel Oil, Amino Acids, and the company’s trademarked ArganID ingredient. And the masks are said to be “deep conditioning,” helping to seal the hair, improve color retention, leave a glossy finish, control frizz, hydrate the scalp, and more.

Towards more sustainable packaging

Like many beauty brands and businesses now, Moroccanoil is looking for ways to reduce the waste of product packaging. The Color Depositing Masks are being sold in both 200mL tubes and 30mL packettes. The tubes are made from 50% post-consumer recycled plastic, according to the release. And the company takes care to note that, “Moroccanoil is proud to both reduce the amount of virgin plastic brought into the world as well as help the world's carbon footprint by using less energy and fossil fuels.”

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Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.