Givaudan launches artificial intelligence tool for perfumers

By Simon Pitman contact

- Last updated on GMT

Givaudan launches artificial intelligence tool for perfumers
Givaudan Fragrances is launching a new tool that is built around artificial intelligence aimed at giving perfumers new capabilities for the creation of next generation fragrances.

Called ‘Carto, the launch is part of Givauadan’s 2020 digital innovation strategy, and has been created as an AI-powered tool that brings science and technology to the service of perfumers, the developers claim.

Where the technology really comes into its own is that it helps to intelligently use the fragrance ingredients in the Givaudan portfolio to create an ‘Odour Value Map’ to enhance the olfactive performance of the final formulation.

Making fragrance development more creative and quicker

The Givaudan Fragrance team says that moving forward, it would like to leverage consumer insights to provide additional data to help enhance the tool and to refine the creative capabilities of perfumers even more.

The Carto tool comprises a wide touch screen where perfumers can take a visual and playful approach to formulation development that goes beyond the traditional spreadsheet or olfactive pyramid that has been traditionally used in fragrance development.

It also includes an ‘instant sampling robot’ that enables production of fragrance trials at a speed that cannot be matched by current trialing and sampling methods.

Givaudan fragrance creative centres

The method is being deployed at all Givaudan fragrance creative centres in all regions, providing perfumers an experimentation system that is integrated into the creation process, and providing a more holistic and creative approach to the development process.

“We are strongly committed to drive digital innovation in fragrances and it is exciting to see ‘Carto’ coming to life as it truly evolves the way perfumers create,”​ said Maurizio Volpi, President of the Fragrance Division.

“The system allows them to bring together physico-chemical science and technology to maximise the use of our palette of ingredients while making experimentation simpler and fun.”

Related topics: Brand Innovation, Digital, Fragrance

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