Natura teams with Santander on tailored banking for consultants

By Simon Pitman

- Last updated on GMT

Getty Images
Getty Images
Natura’s beauty consultants in Brazil will now have access to a banking service that has been specifically designed to complement their financial needs.

The service provides an account free of maintenance costs as well as providing digital microcredit and care and bank card terminal – all tools designed to help consultants grow their businesses.

The move forms part of the company’s revitalization plan, as well as the renewed focus on digitalizing the business model, while also contribution to both the productivity and income potential of Natura beauty consultants.

Natura and direct sales

The direct sales model is very important to beauty sales in Brazil, underlined by the fact that one of Natura’s biggest beauty competitors in the market is direct sales players Avon.

This is because the culture of beauty is still very much related to beauty consultants coming into the home and interacting with clients one-on-one.

Natura wants to up its game in the direct sales area because it is still a crucial area of the business, and it believes that by instilling greater loyalty in its beauty consultants through these measures, this will then translate into a better customer experience.

The Santander Account

The fully digital account benefits from an embedded interface with the bank website and the Natura Consultant App, making access to banking services such as point of sales services for credit and debit card payments, extremely simple.

This also means that the proceeds of sales can be paid directly to the consultant’s account, enabling them to make purchases with their Natura card, pay bills or make transfers.

Meanwhile, the microcredit facility can be used for the purchase of Natura products, enabling consultants to place advance orders and invest in the expansion and professionalization of their business.

Contributing to a better service and social inclusion

“This is yet another initiative to empower our Beauty Consultants, enabling them to offer better customer experience. Moreover, we are contributing to their bankarisation and social inclusion",​ said João Paulo Ferreira, Natura's CEO.

"Our goal is to enable the Consultant to earn more, which in turn will increase our revenues. By enabling them to conduct more business transactions, it is a win win situation for all.”

Natura says it will extend the initiative to its network of 1.1 million beauty consultants in Brazil in the first half of 2019.

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