This is the first color cosmetics product launch from Bond No. 9, the niche fragrance brand Laurice Rahmé founded in 2003.
While Rahmé is originally from France, she’s built a brand that is brimming with American individualism and NYC pride: “In an industry that has long been dominated by men, we are the first American parfumerie to be headed by a woman--our founder and CEO, Laurice Rahmé, who oversees every aspect of Bond No. 9--from creating the New York-centric concept behind our eau de parfum collection, to guiding the development of each fragrance and bottle design, to designing the interior of each Bond No. 9 boutique,” explains the company site.
Bond No. 9 customers are very familiar with the refill concept. The brand’s fragrance pocket sprays are refillable; and Bond No. 9 runs promotional events offering refills of its full-sized fragrances too.
The New York Lips collection, launching today, is also refillable: “Each New York Lips shade comes in an opulent refillable gold case that takes inspiration from Bond's iconic hourglass bottle,” according to a media release about the brand’s new makeup. The lipstick with an additional refill retails for $130, without a refill for $105, and the refill alone is priced at $45.
In concept, the brand’s new lipsticks mimic the Bond No. 9 fragrance collection. “New York is a city of colors,” says Rahmé in the media release; and she goes on to explain that, “We wanted to do an edit by family—like we have done for fragrance, with citrus, white florals, ouds, and fougères—that translates the spirit of New York, this time for the lips.”
The vegan product formula promises color payoff, easy application, and a comfortable feel on the lips. Rahmé says, “We call it a smart lipstick [because] it glides on in one stroke; it knows where to go, and it lasts. It is the true essence of what a modern lipstick should be.”
New York Lips fittingly comes in 9 shades, witch the Bond No. 9 media release describes like this: Broadway (cool cherry), NoLita (timeless Hollywood red), Fashion Avenue (deep garnet), Astor (petally pink-toned tulip), Madison (classic stop sign red), SoHo (sophisticated plum), NoHo (rich cranberry), Chelsea (show-stopping screen siren red), and Park Avenue (crisp scarlet).
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.