ProAmpac reorganizes to serve cosmetics and personal care brands
Cincinnati, Ohio – based ProAmpac has been in business since 1971 and makes flexible packaging for forensic and military uses as well as for industries including healthcare, agriculture, automotive, food service, and ecommerce mailers.
Now the company, which is owned by Pritzker Private Capital, has put together a dedicated team to work with home, health, and beauty brands.
“Our new HHB team draws on ProAmpac’s vast capabilities in materials science and packaging technologies, including custom fitments, short- and long-run production and pouch converting,” Adam Grose, the company’s chief commercial officer, tells the press.
The Home, Health, & Beauty team includes professionals from the ProAmpac materials engineering division, from product development, innovation, design, and graphics.
ProAmpac hopes that the new cross-functional team along with the company’s willingness to bring clients into the packaging development process will be an attractive option for beauty makers: “Our HHB Team also supports Collaborative Innovation – ProAmpac’s initiative that involves intensive collaboration internally, and when needed, equally close collaboration externally with our customers’ personnel,” says HHB sales leader Bob Bodell, in the company’s press release, adding that he believes, “Collaborative Innovation is the backbone of how ProAmpac can be successful as a cross-functional, collaborative innovator, setting us apart from our competitors.”
Not everything from the Home, Health, & Beauty team will be new. ProAmpac is looking to simply introduce many of its existing packaging designs and services into new markets—home and beauty.
For instance, the company is positioning its Signature Soft Touch film coating as a good option for beauty brands and suggests lotions and hand cream products could be neatly packaged using specialty film.
ProAmpac has existing solutions for OTC products and has breathable nonwoven materials available as well that might have applications in personal care.
And the new ProAmpac Home, Health & Beauty team seems ready to work on projects of all sizes, emphasizing in the press release that the company will do short-run as well as long-run production, stock pouches according to client needs, and will create printed or unprinted prototypes.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.