Whether you are a beauty brand owner with winning credentials or an ingredient provider with a solution that answers formulators' prayers, you should take a look at the ten categories for this year’s competition to figure out which one is the best fit.
The 2019 Beauty Industry website can be accessed by clicking here. You can also read through this article, take a good look at the categories, and then make your submission or submissions using the link at the foot of this page.
The Beauty Industry awards will highlight some of the most cutting edge and advanced innovations in the formulation arena, as well as giving a nod to achievements made by brands, especially those targeting the fast-evolving indie beauty arena.
There will be a total of ten award categories, including five directly related to ingredient and formulation innovation, while the other five categories will showcase the products that are driving the indie beauty market.
This year we are also adding a new category – Best Skin Microbiome-related Brand, tapping into one of the hottest industry trends right now.
Searching out the best in the world!
This year the competition is open to manufacturers of ingredients and beauty brands from all over the globe, pitching companies from the Americas, Europe, Africa, the Middle East and Asia Pacific against one another in an effort to root out the best in the world.
After the new February 15th deadline, three finalists will be selected for each category, with the winners to be announced at a special event held on April 3rd, during the in-cosmetics Global trade show, in Paris, France.
The judges will comprise leading experts and professionals, with one panel devoted to the ingredients category and the other panel focused purely on the indie beauty category
Best Color Cosmetics Ingredient – The judges will be looking out for submissions that highlight ease of formulation, cost effectiveness, impact on the environment, efficacy and function and, in particular, special effects.
Best Skin Care Ingredient – Entries for this category should be at the cutting edge of innovation, include ease of formulation and cost effectiveness, have strong environmental attributes and be highly effective.
Best Hair Care Ingredient – Because of the highly segmented nature of the hair care market, the judges will be particularly looking out for functionality that helps give brands that all-important competitive edge, together with ease of formulation, environmental attributes and cost effectiveness.
Best Sensory Ingredient – This will be decided through the submission of two topical cosmetic formulation samples representing each ingredient and will be determined by criteria such as appearance and texture, appearance on skin, after feel and rate of absorption. This category will also require the submission of two formulation samples per entry, for the judges to test.
Best Use of an Ingredient in a Finished Product – In this category judges will be looking for ingredients or formulation technologies that help give brand owners an added edge in efficacy and function, provide overall benefits to the end user and are also relatively easy to formulate with.
Finished Product Categories
Best Indie Beauty Brand – In this category the judges will be scoring the overall brand, not product specific, looking out for the highest levels of innovation, whether or not the brand breaks new ground and what are the benefits to the consumer, while also considering the presentation of the brand and the effectiveness of the marketing campaign.
Best Indie Color Cosmetic – This fast-paced category has to dazzle so the judges will be looking for products that are innovative, ahead of the competition and bring exciting new looks for consumers that want to bring something new to their beauty routines.
Best Indie Skin Care – Skin care is by far the biggest category in the beauty industry and the product launches just keep coming. To stand out here, judges will be looking for products with proven skin benefits, while also having claims that put them ahead of the competition.
Best Indie Hair Care – New and successful hair care products are all about being tailored to specific needs. In line with this, judges will be looking for launches that tackle both every day and very particular hair care issues, simply and effectively.
Best Skin Microbiome-related Brand – Products that work with the skin’s natural microbiome have been picked out as having the potential to revolutionize the industry. We want to discover the leading players in this space. Judges will be looking out for what makes your brand different, and want to hear about the science behind your products.
To find out more details and to enter the awards, please click here.