Private equity company buys majority stake in Jane Iredale

By Simon Pitman contact

- Last updated on GMT

Courtesy of Jane Iredale
Courtesy of Jane Iredale
Natural color cosmetic player Jane iredale has confirmed that it has sold a majority stake in its business to San Francisco Equity Partners in a bid to further expand the business.

Jane Iredale is a significant player in the color cosmetics category, focusing on the professional channel by supplying licensed aestheticians, dermatologists, plastic surgeons and professional spas and salons, as well as selling online.

In the 20 years since it was founded by British-born Jane Iredale the company has forged a name for high quality products that use natural ingredients such as high quality minerals and organic botanicals.

Targeting company expansion

The company has been targeting further expansion for a number of years and has now decided that private equity investment will be the best way to further its ambitions.

To take the company to the next level, I knew we needed a partner with a proven track record in beauty who would be a good steward to our brand and company,”​ said Iredale.

“Based on their experience working with leading authentic natural brands, SFEP is the ideal partner to guide us through the next phase.”

A private equity targeting natural cosmetics

San Francisco Private Equity is an investment and growth partner business that has developed on the back of targeting a number of high growth consumer product categories,

The areas it focuses on include apparel, health and wellness, household and recreation, pet care, food and beverage, together with beauty and personal care.

It also specializes in investing in more mature business with established brands that can benefit from additional investment to help grow them and take them into the next stage of their evolution, particularly with respect to growing digital and retail aspects.

In the beauty area, the company has struck a particular focus on natural beauty and has already partnered with Yes to and Japonesque, as well as household and personal care player Method Products – all serving to generate annual revenues of around $100 million.

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