French luxury beauty packager Metapack opens NYC showroom

By Deanna Utroske

- Last updated on GMT

© Getty Images / (samuel foster)
© Getty Images / (samuel foster)
Founded in 1998, the company expanded to Hong Kong in 2003; brought its design consultancy, tech development, and packaging engineering capabilities to the US in 2013; and in recent weeks has opened a showroom in New York City to develop the Metapack business further here in the States.

Metapack prides itself on unique packaging designs, bringing creative, technical, and material expertise to each project. “Every brand is unique,” ​emphasizes the company site. “We interpret its personality, style and conventions to identify and enhance the appropriate packaging. The right handling, volume, material and finish to reveal the brand image are details that matter to us.”

And Metapack has partnerships and processes in place to facilitate jobs of every size, including new niche and indie beauty brand packaging jobs. On the company’s ‘production skills’ page, Metapack notes, “We support young brands with debut launches and major brands with limited editions, gifts or product catalogues. Small series, large volumes, restocks… we adapt and meet the specified production rates, price brackets and quality standards.”

In the City

Metapack’s new showroom is open on West 39th​ Street in Manhattan. Stephanie Bon is Metapack’s account manager overseeing the business and showroom in NYC. And, Francois Damide is newly VP for the US subsidiary.

Bon has been charged to “drive the sales, business development and marketing in the US market,”​ according to a media release announcing the new showroom.

In the business

Metapack works with brand including Byredo, Tom Ford, Paco Rabanne, Bulgari, Burberry, Diptyque, Le Labo, By Killian, and more.

For brand like these Metapack designs, engineers, and manufactures luxury packaging components—perfume caps, plates, and bottle embellishments. And the company works with specialty materials such as fine metals, surlyn (a trademarked DuPont resin), and leather to create distinctive packaging.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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