Supplier Case Study

From the Ground Up: how Brazilian Kimberlite Clay is building a global beauty ingredient business

By Deanna Utroske contact

- Last updated on GMT

photo courtesy of Brazilain Kimberlite Clay
photo courtesy of Brazilain Kimberlite Clay
Founded just three years ago, Brazilian Kimberlite Clay has been supplying beauty makers since first exhibiting at the Dubai Beauty World Middle East event in 2016. This month, Cosmetics Design caught up with the company’s international business director Didier Luciano to find out how the personal care industry newcomer has so deftly become globally competitive.

Brazilian Kimberlite Clay mines, processes, and supplies unique red, black, and white clays from deposits in Brazil. The company supplies beauty makers in the US, Hong Kong, the UAE, the UK, Russia, Spain, and Thailand. (And, Brazilian Kimberlite Clay developed and retails its own consumer-facing brand in several global markets as well. Read more here​.)

The company not only supplies cosmetics and personal care manufacturers and brands around the world; it’s own business foot print has expanded beyond Latin America over the past few years as well.

“We are now in the Asian-Pacific market with an office…in Thailand, [we have] an office in Russia, an office in the UK, and an office in Germany,”​ Didier Luciano, Brazilian Kimberlite Clay’s international business director tells Cosmetics Design.

This impressive expansion has happened thanks, in part, to BKC’s sister company Plantus, which Luciano notes, “has the finest organic certified essential oils in the market.”

Rationale

Not surprisingly, BKC has been planning for growth: “Our mission is to deliver natural and innovative assets to the cosmetics and pharmacy [industries] with the aim of producing innovation and effectiveness,” ​Luciano tells this publication, noting that the mental and physical wellbeing of all people is important to Brazilian Kimberlite Clay.

In the long run, the company would like to see its clays “used clinically and medically” ​to help cure severe human diseases, according to Luciano. (And it’s worth noting here that many ingredient makers and specialty chemical companies refine their products’ potential in beauty and then move in to the medical and pharmaceutical industries.)

In the short run, Brazilian Kimberlite Clay is investing “in innovative formulas with our raw material. [and developing] new business models to enhance the company's business relationships.”

Research

Some ingredient technology is first identified in a lab and then spins out into a business, other materials are first revered and then researched.

“At the present moment, Brazilian Kimberlite Clay is in a partnership with the Institute of Physics at the University of São Carlos in São Paulo where we are developing several different patents for skin treatment and cures for all different diseases and usage in the pharmaceutical area,”​ Luciano tells Cosmetics Design.

It’s a project he hopes will eventually give “every human the opportunity to have this amazing clay on their skin.”

Resonance

Brazilian Kimberlite Clay’s portfolio of personal care and beauty ingredients fit neatly into formulations of brands aspiring to meet the expectations of consumers following - either or both - the natural beauty movement and the mindful beauty movement.

As Cosmetics Design has reported​, there is a clear consumer interest in vibrational / metaphysical / crystal-infused beauty products today.

Luciano explains that beyond its more conventional beauty benefits, “the Brazilian Kimberlite Clay has a special shape; a crystal structure with an octahedral layer between two tetrahedral layers spreading extremely high frequencies of light and sound in fractal (in multiple) directions, generating a powerful biofotonic action.” ​Which is to say that the inherent architecture of the clay impacts the ordinary motion of photons and ions—a somewhat metaphysical claim that resonates with a subset of mindful skin care and cosmetics consumers today.  

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DeannaUtroske_Editor_CosmeticsDesign

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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