in-cosmetics North America 2018 ups visitor numbers

The figures show that there were 2,670 unique visitors who attended the two-day event, 17-18 October, at the Jacob Javits Center, in Manhattan New York City.

But breaking the figures down, Reed Exhibitions also revealed that an impressive one in ten of those visitors was from indie brands, which tied in with the event’s pronounced indie beauty theme for this year.

An interactive event​

The organizer has done much to increase interactivity for this year’s event, which it did through dedicated areas on the show floor that included the formulation lab, make-up bar, a sensory bar, the focus on marketing tours and the speed networking sessions, aimed at connecting businesses.

“We found in-cosmetics North America to be brilliant for our needs and sourced great new potential from being present at the show,”​ said Jean McCormack, Technology Manager at Vantage Speciality Ingredients, speaking to the organizer.

“We also took part in the Speed Networking event, which was absolutely excellent. It revealed multiple business leads for us and we loved it - a great initiative from in-cosmetics.”​

Focus on discovering ingredients​

This year’s event was also supported by industry bodies the Independent Cosmetic Manufacturing and Distributors association (ICMAD) and the Personal Care Products Council (PCPC), who lent their clout to help members and all other show attendees discover what’s new in formulation.

The formulation lab, curated and managed by in-cosmetics North America technical advisor Belinda Carli, also served to highlight a lot of the latest in formulation and ingredient innovation.

“The Formulation Lab gives chemists a unique opportunity to learn about the intricacies of ingredients directly from the suppliers,”​ said Carli.

“This year’s sessions were incredibly well attended and focused on solving specific formulation challenges, such as enhancing the process of creating innovative, personalised beauty products.”​