The cosmetics industry in Colombia has been growing at a steady pace that has continued to outpace the country's relatively high inflation rate. The Colombian government estimates that last year the industry grew at around 4%, in real terms, which is one of the fastest growth rates in the Latin American region.
Reflecting this, the 2018 Belleza Y Salud event was really buzzing this year, with an expanded exhibitor list, as well as a very busy show floor, packed with visitors.
The event has continued to evolve as both a B2B show, alongside a show for every day beauty consumers to come and check out the latest product launches and technologies.
This year the event was held over five days, from October 3rd to the 7th, and was packed from start to finish. The show was especially busy over the weekends, with many of the exhibitors reporting record takings at the event.