Editor’s Spotlight

Skin care brands around the world are adding geolocation and climate data to the mix

By Deanna Utroske contact

- Last updated on GMT

Skin care brands around the world are adding geolocation and climate data to the mix
Beauty brands both big and small like Aesop and 5yina as well as beauty tech providers like Revieve, out of Finland, are formulating product and developing technologies that take the place and space where a consumer is located into consideration in the same way that skin type once guided formulations and recommendations.

Pour Moi Beauty launched at the IBE NY event in August of 2017. And since then, the brand has become fairly well known in the industry and with consumers as the first climate-smart beauty brand.

 

Pour Moi skin care products are formulated according to climate zones or classifications, such as desert, polar, tropical, and temperate. The brand makes day creams, night creams, skin balancers, and serums.

In her Indie Beauty Profile (from October of last year), founder Ulli Haslacher described her brand this way: “Pour Moi Beauty distributes…climate smart skin care, formulated and manufactured in France. We are dedicated to helping the consumer better understand how the environment affects skin and contributes to the appearance of external aging in younger women via our blog, Beauty Forecast, and social media outlets.”

Spaces and seasons

For the indie skin care brand 5yina, seasonal climates are more relevant that geographical climate. As the brand’s own site explains it, “Environmental pollution, out-of-balanced lifestyles, and daily stress disrupt our biorhythms. These fluctuating changes…affect our mind, body, and skin. 5YINA skincare harnesses the potency of adaptogenic botanicals with modern research to stabilize and enhance your skin's resilience against pollution, environmental stress, and seasonal changes.”

There is even a tab on the brand’s site for Seasonal Skincare. And 5yina beauty oils and hydrolats are named to correspond to Spring, Summer, Autumn, and Winter.

And, the Australian brand Aēsop (now owned by Natura) has a location-based skin care sales strategy. The brand makes travel kits, named for various global destinations such as Sao Paulo and Montreal.

Tech and data

The Finish beauty tech startup Revieve sees values in geolocation and climate data. The company’s Digital Beauty Advisor is a white-label skincare diagnostic and product recommendation engine that brands can add to their site, in-store retail experience, or use as a social media solution.

 “We analyze 68 features from [a] shopper’s face to give personalized recommendations,” ​Vanessa Olsen, the company’s marketing manager tells Cosmetics Design, adding that the tech also “take[s] into consideration location-based factors,”​ factors including UV, humidity, and pollution levels of any given location.

The company is currently“working with 70+ beauty retailers and beauty brands across four continents in helping to bring the in-store beauty consultant to the digital world,” ​according to press materials about the Digital Beauty Advisor.

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DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related topics: Market Trends, Skin Care

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