A preview of marketing trends to be shown at in-cosmetics North America

By Deanna Utroske

- Last updated on GMT

image courtesy of in-cosmetics North America
image courtesy of in-cosmetics North America
This month, the cosmetics and personal care ingredient and manufacturing trade show returns to New York City. The event’s marketing trends content promises to equip cosmetic chemists and R&D professionals with the data, insights, and inspiration needed to develop the next generation of effective, on-trend products.

in-cosmetics North America will take place at the Javits Center in New York City on Wednesday, October 17 and Thursday, October 18. Beauty industry suppliers, manufacturers, distributors, and consultancies will be exhibiting at the event. While a preponderance of  attendees work in product development as marketers, brand managers, R&D / R&I experts, formulators, cosmetic chemists, etc.

Marketing trends

“The Marketing Trends presentations deliver the latest insights, trends, facts, figures, market analysis and research intelligence in the beauty industry,”​ according to press materials from the event organizers.

And the in-cosmetics team calls attention to 4 topics they believe should be of particular interest to beauty makers now: clean beauty, regulations and international standards, the skin microbiome, and J Beauty.

Japanese Beauty

On Wednesday at 2:45pm, Florence Bernardin will speak specifically about J Beauty in a session titled, Re-discovering Japanese Beauty – the new key drivers.

Bernardin is the founder of Information and Inspiration, a consultancy and forecasting group focused on Asian beauty trends.  And she speaks again on Thursday at in-cosmetics North America in a session about Hybrid cosmetics from Asia – new textures, ingredients, and formats.

The Microbiome

A panel discussion on Wednesday at 3:00pm is all about the skin microbiome. Nava Dayan PhD will moderate a session that promises to “deliver insights into the latest research and developments to help formulators better understand how to use skin microbiome innovations in new product development,” ​according to in-cosmetics press materials.

Joining Dayan on the panel will be Dr. Sara Farahmand, senior toxicologist at Clorox; Kausar Malik, senior principal research scientist of microbiology sciences at Amway; and Jeffrey K. Mills Esq of the firm Medler Ferro Woodhouse & Mills.

Regulations and ISO

Wednesday at 12:30pm Jay Ansell, vice president of the Personal Care Products Council (a trade organization comprised of US-based manufacturers and distributors) will discuss the ongoing effort to develop consistent international regulations or harmonization. His talk is titled, International standards: ISO and cosmetics.

Clean Beauty

Thursday at 10:45 David Tyrell of the market research firm Mintel will talk on clean beauty. His “presentation will highlight the rising influence of clean beauty in the market as well as provide for mass and prestige brands alike clean beauty strategies that can fit the budget,”​ according to the in-cosmetics site.

And More

Other marketing trends sessions and activities of note include 6 Focus on Marketing tours led by Cherie Buziak, CEO of BeautyEdge; a Wednesday session on Dermocosmetics: the junction of skincare and health and wellness presented by Kayla Villena senior analyst in beauty and fashion at Euromonitor International; and Jeanine Millilo of the Carlin Creative Trade Bureau speaking Wednesday about The macro social trends that will impact your innovation and new product developments.

Learn more about this year’s in-cosmetics North America marketing trends sessions and topics here​.



Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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