Beauty brand maker HauteHouse launches Theorie hair care line in Canada

By Deanna Utroske contact

- Last updated on GMT

Beauty brand maker HauteHouse launches Theorie hair care line in Canada
The global hair care and hair styling company announced this month that the brand Theorie is launching a line of hair care in Canada. The Theorie Sage collection is comprised of products formulated with very of-the-moment ingredients like argan, charcoal, plum, and more.

HauteHouse Brands is a global company equipped for product development, brand management, IP licensing, white labeling, packaging design, manufacturing, etc. With worldwide headquarters in Atlanta, Georgia, and offices in Fort Lauderdale, Florida; Sidney, Australia; and Shanghai, China; HauteHouse owns brands such as solia, morali, Absolute Heat, Beauty Labs, Sedu, and nth​ degree.


At mass retailers such as Metro, Rexall Drugs, Uniprix, and JeanCoutu, the company is selling its Theorie Sage collection of shampoos and conditioners—a product line HauteHouse describes as “benefit-driven” ​and “aromatic.”

According to a press release about the launch, the hair care collection comprises the eight following varieties:

  • Amber Rose Hydrating Shampoo and Conditioner refreshes and recharges dry to normal tresses with an irresistibly-smelling formula. Key botanicals: rose flower extract and sage essential oil
  • Argan & Moringa Restoring Shampoo and Conditioner revives and nurtures severely damaged hair. Key botanicals: argan, moringa, frankincense and grape-seed oils
  • Green Tea & Bamboo Energizing Shampoo and Conditioner invigorates and strengthens damaged, dull hair. Key botanicals: green tea extract, bamboo extract, ginkgo biloba, sage essential oil and grape-seed oil
  • Charcoal & Bamboo Detoxifying Shampoo and Conditioner purifies, removing excess oil and product buildup and restoring shine to all hair types. Key botanicals: binchō-tan white charcoal, bamboo extract, sesame oil and sage essential oil
  • Marula & Seaberry Smoothing Shampoo and Conditioner is a frizz-taming formula that smooths strands and adds gloss. Key botanicals: marula oil and seaberry oil and grape-seed oil
  • Helichrysum & Plum Nourishing Shampoo and Conditioner targets dry, brittle, over-processed hair with a highly moisturizing formula. Key botanicals: helichrysum extract, plum-seed oil, ginkgo biloba leaf extract and grape-seed oil
  • Monoi & Buriti Oil Glossing Shampoo and Conditioner is perfect for coarse and dry hair, delivering hydration and shine. Key botanicals: monoi, buriti, sage, coconut and grape-seed oils
  • Purple Sage Brightening Shampoo and Conditioner balances and tones blonde, silver and highlighted hair, eliminating brassy hues. Key botanicals: purple sage oil, butterfly pea flower extract, ginkgo biloba leaf extract and grape-seed oil


The collection trades on, not only very trendy personal care ingredients but also fragrance layering trends, aromatherapy, and a sort of DIY personalization (with the suggestion that consumers change products as they see fit according to season).

“Theorie Sage presents a line of shampoos and conditioners that everyone—no matter what your hair looks like or what condition it is in—can use on a daily basis,” ​says Shana King, VP of business development and retail strategy for Theorie, in the press release. “These luxurious looking, smelling and feeling Sage hair care products allow you to mix and match them based on your changing and seasonal hair care requirements.”



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

Algavite Improves Scalp Vital Functions

Algavite Improves Scalp Vital Functions

ASSESSA | 24-May-2022 | Product Brochure

ALGAVITE is a bioactive with a powerful immunomodulatory activity that stimulates the structural balance of the scalp and improves its vital functions,...

CARGA DE CAJAS DE 14 KG: La más alta del mercado

CARGA DE CAJAS DE 14 KG: La más alta del mercado

Sidel Group | 20-May-2022 | Product Presentation

CoboAcces M, la extensión de la gama de paletizado cobótico CoboAccess_Pal de Sidel, mantiene los mismos mejores atributos de seguridad, compacidad y operatividad.

¡Por qué WB47 podría ser su próximo acierto!

¡Por qué WB47 podría ser su próximo acierto!

Sidel Group | 20-Apr-2022 | Business Advice

Con una mayor flexibilidad a nivel de empaque primario y secundario, la plataforma de empaque mejorada WB47 responde a las expectativas de diversas categorías...

Related suppliers

Follow us


View more