CD Buzz Video

Content Creator: How Africa Miranda is using storytelling to build a beauty brand

By Deanna Utroske

- Last updated on GMT

Indie founder and influencer Africa Miranda has an impressive social following (47K on IG); she blogs, she acts, and she is about to embark on a nationwide book tour. Her work takes her not only across the US, but around the world as well. And she’s telling a story of travel through beauty too, with skin care products inspired by her favorite destinations.

Influencers are adept communicators, living in nearly constant conversation with people worldwide about the mundane, the fabulous, and everything in between. And storytelling sell; it sells products to consumers, it sells ingredients to product developers, it sells packaging to brands, it sells brands to media.

Beauty by Africa Miranda launched in November of 2016. The brand comprises three products; and Africa Miranda is adding a forth (which she was showing at IBE NY 2018) later this year. The product portfolio defines Beauty by Africa Miranda as a skin care – forward, functional fragrance brand.

“I like to call my products ‘beauty souveniers’,”​ Miranda tells Cosmetics Design editor Deanna Utroske in a video interview filmed at this year’s Indie Beauty Expo in New York City. “It’s not here to replace your entire skin care line,” ​she explains, but rather each product is evocative of a contemporary destination and meant as an experience.

“My Luminous Body Mist is inspired by my time in the South of France and it really is that moment,”​ says Miranda.

Watch the full video above to learn more about her brand concept, her thoughtful take on the influencer space, what she’s launching next, and more.  

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Show more

Related products

show more

How Nutricosmetics Can Enhance Skin Beauty

How Nutricosmetics Can Enhance Skin Beauty

Content provided by Activ'Inside | 11-Dec-2023 | White Paper

In the ever-evolving realm of nutricosmetics, where inner wellness meets outer beauty, few natural ingredients have captured the spotlight quite like grapes.

Ultimate Antimicrobial Solution for BPC

Ultimate Antimicrobial Solution for BPC

Content provided by Acme-Hardesty Company | 11-Oct-2023 | White Paper

Sharomix™ EG10, a versatile broad-spectrum antimicrobial liquid blend for preserving personal care products, ensures safety at usage levels ranging from...

Acme-Hardesty Expands Product Line into Canada

Acme-Hardesty Expands Product Line into Canada

Content provided by Acme-Hardesty Company | 07-Jul-2023 | Product Brochure

Acme-Hardesty’s latest expansion into Canada includes Resplanta®, Botaneco®, and BYK from our partners Sharon Personal Care and Eckart Effect Pigments...

Create gentler, eco-friendly personal care

Create gentler, eco-friendly personal care

Content provided by Covation Bio™ PDO | 22-Jun-2023 | White Paper

Zemea® propanediol is a 100% plant-based humectant and solvent that’s easy on skin and the planet. This single, natural ingredient boosts moisturization...

Related suppliers