“There is a need for more indie-friendly programs,” acknowledges Aptar marketing strategist Jamiee Given.
Independent beauty brands are asking packaging companies like Aptar for “shorter lead times, smaller minimum order quantities, and of course, [to be] here…[and listen] to what they are saying at places like IBE, like Luxe Pack LA,” she tells Cosmetics Design editor Deanna Utroske.
And that’s why the company put together the Indie Boutique, a collection of top-requested packaging options that will be in-stock and ready when indie brands call.
Watch the video interview above to find out more.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.