4 novel scrub ingredients seen at IBE NY 2018

By Deanna Utroske

- Last updated on GMT

4 novel facial scrub, exfoliator, body polish ingredients seen at IBE NY 2018
Indie Beauty and personal care brands are known for innovation, which means that last week’s Indie Beauty Expo in New York City was a good place to learn about the creative ways brands are formulating scrubs, polishes, and exfoliators now that microbeads are a thing of the past.

Here are 4 scrub ingredients that caught the attention of Cosmetics Design at this year’s IBE NY event.

1. Jojoba Beads
Indian-inspired luxury skin care brand aavrani launched earlier this summer and used IBE NY 2018 to showcase its collection of four products for consumers, buyers, and press.

The brand’s Glow Activating Exfoliator can be used as a daily cleanser or as a leave-on mask. It’s made with turmeric, neem, and both bentonite and kaolin clays. The clays ensure that turmeric’s bight color doesn’t stain the skin, Rooshy Roy, co-founder and CEO at aavrani tells Cosmetics Design.

The exfoliating element in the aavrani Glow Activating Exfoliator formulation is, she says, a gentle, round jojoba bead.

2. Epsom Salt
Carly Barrett founded Skin Juice Organics in 2015. The hero product in her natural, herbalist-informed skin, body, and bath care collection is a body scrub called The Polished Babe.

The polishing grit in her formula is a blend of sea salt and Epsom salt, Barrett tells Cosmetics Design. It’s an ingredient choice that lands her product squarely in the on-trend active recovery niche and on the forefront of an emerging salt trend.

Just as brands have formulated with globally sourced waters to bring different mineral benefits to their skin care products so too are formulators now working with salts from around the world. (The product portfolio from First Salt After The Rain, a brand owned by the Korean company Beyondi, is another example of the coming salt beauty trend.)

3. Cruelty-Free Coral Powder
La Naturale, a skin care brand headquartered in Milan, Italy was showing (among other things) it’s Exfoliating Scrub at IBE NY last week.

The scrub’s pink hue comes from cruelty free coral powder, Arezu Roozbahani, a founding partner in the brand tells Cosmetics Design. And the exfoliating action of the La Naturale scrub is also attributed to the coral: “It smooths and softens the skin, removing the dead cells…thanks to the delicate action of the Coral Powder,”​ according to the product page on the brand’s ecommerce site.

4.  Olive Pits
Body care brand Mademoiselle Provence, launched at the start of the year. The brand’s Exfoliating & Revitalizing Body Scrub is made with olive pits, Hélène Marceau and Chloe Mortaud, the brand’s co-founders, tell Cosmetics Design. And, it’s the olive pit bits that provide the exfoliating action.

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