There were 250 indie beauty brands exhibiting at this year's event in New York. Many of those were either first time exhibitors or else more established brands that were launching new products.
Amongst the brand new brands launching at the show were Type: A, a unisex deodorant brand developed by founder Allison Moss as an effective but safe solution because it has not been formulated with any aluminium-based ingredients.
Tallow, Cannabidiol and Hawaiian ingredients
Also new was Primal Derma, which created a buzz because of its unique display that incorporated many of the agricultural elements related to the cattle-derived tallow that forms the base ingredient for this brand.
YUYO Botanics was debuting its three-strong cannabidiol skin care line, featuring morning and night-time tinctures, together with a body balm, all produced on the small family farm where the hemp for the cannabis oil is grown, in Tennessee.
O' O Hawaii was another brand new line of skin care products being featured on the show floor. This line has been produced with a series of unique ingredients all sourced from the islands of Hawaii and said to have unique properties that help give skin a boost.