CD Buzz Video

Dermelect showcases new packaging and product kits at CPNA

By Deanna Utroske contact

- Last updated on GMT

The cosmeceuticals brand was showing both nail care and skin care kits at Cosmoprof North America this year. And a key feature of both kits is the imagery, icons, and text that Dermelect is using to share benefit, safety, and ingredient information with consumers.

In conversation with Cosmetics Design editor Deanna Utroske, Cheryl Behnam, director of operations for Dermelect explains the brand’s choice to include before and after images on the secondary packaging of the lip kit, as well as expanded ingredient information with icons to help consumers sort through what is and what isn’t in the products.

“Our customer,” ​Behnam tells Cosmetics Design, “really wants to know what she’s putting on her face. She’s concerned about ingredients. She’s concerned about her products being cruelty free, gluten-free; in nail care, five-free.​”

Watch the full video interview above to learn more.

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Related products

show more

AlphaVelvety awakens senses of nature in cosmetics

AlphaVelvety awakens senses of nature in cosmetics

Citróleo Group | 18-Mar-2019 | Application Note

The AlphaVelvety has been developed for an original and exclusive ratio of oleic, myristic, lauric, palmitic and stearic fatty acids, ensuring to the formulator...

Natural Protection: SymLite® G8

Natural Protection: SymLite® G8

Symrise | 18-Mar-2019 | Product Brochure

SymLite® G8 is a 100% natural origin glyceryl caprylate, that naturally supports the product protection system, strengthens the skin barrier and, as a...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars