CD Buzz Video

Dermelect showcases new packaging and product kits at CPNA

By Deanna Utroske contact

- Last updated on GMT

The cosmeceuticals brand was showing both nail care and skin care kits at Cosmoprof North America this year. And a key feature of both kits is the imagery, icons, and text that Dermelect is using to share benefit, safety, and ingredient information with consumers.

In conversation with Cosmetics Design editor Deanna Utroske, Cheryl Behnam, director of operations for Dermelect explains the brand’s choice to include before and after images on the secondary packaging of the lip kit, as well as expanded ingredient information with icons to help consumers sort through what is and what isn’t in the products.

“Our customer,” ​Behnam tells Cosmetics Design, “really wants to know what she’s putting on her face. She’s concerned about ingredients. She’s concerned about her products being cruelty free, gluten-free; in nail care, five-free.​”

Watch the full video interview above to learn more.

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related news

Related products

show more

Gentle skin exfoliation with Glucono-delta-Lactone

Gentle skin exfoliation with Glucono-delta-Lactone

Jungbunzlauer | 14-Nov-2022 | Clinical Study

Jungbunzlauer’s glucono-delta-lactone (GdL) is a polyhydroxy acid known as a mild, effective exfoliating agent. Its beneficial impact was proven in a four-week...

Cosmetics Trends: Upcycling cosmetic ingredients

Cosmetics Trends: Upcycling cosmetic ingredients

Actylis – The Partner of Choice | 02-Nov-2022 | Insight Guide

Natural and plant-based ingredients are a mainstay of the cosmetics industry, and new uses for these materials continue to emerge.

Planet-friendly performance

Planet-friendly performance

Covation Bio™ PDO | 18-Oct-2022 | Technical / White Paper

Zemea® propanediol is a 100% plant-based alternative to petroleum-based glycols and glycerin. Used as a humectant in a wide range of skin care applications,...

Related suppliers

Follow us

Products

View more

Webinars