The appointments have been made with the aim of responding quicker to surging demand from consumers for the Clean Beauty skin care line, which is currently claimed to be the fastest selling skin care brand in North America.
The appointments include Caroline Hadfield, who has been promoted to president of Biossance and Catherine Gore, who will join the team as senior vice president of sales, marketing and education for the brand.
“With these two appointments, Biossance is well positioned to accelerate its growth in Clean Beauty categories, as well as expand its reach, both internationally and online,” Amyris President and CEO John Melo said.
“This year, Biossance retail sales have climbed 300%. We have successfully set the standard for Clean Beauty in the skincare market and we are growing rapidly in response to consumer demand.”
Hadfield is recognized for leading the launch of the biossance brand and the subsequent success born from consumers looking for cleaner, simpler and non-toxic skin care solutions.
She is formerly vice president of personal care at Amyris and will now continue to lead brand positioning, new product and category innovation and development, supply chain management and operations.
She is a leading advocate of Clean Beauty and has striven to successfully introduce a highly successful brand to the category, in turn helping to highlight and drive the trend in the skin care category.
Gore is formerly a global vice president and global vice president of Kendo, an innovative brand incubator, focused on the beauty and personal care space.
She has also worked with the Marc Jacobs Beauty brand, as well as holding a position has the vice president of merchandising at Sephora Collection.
IN her new role Gore will be responsible for revenue growth and sales channel execution, both domestically and internationally – an area where she has already has a proven track record with other companies.