Nestlé Skin Health shared the new data in a media release promoting its line of Restylane products, which are injectable hyaluronic acid dermal fillers (FDA approved for use “helping reverse the signs of volume loss in aging hands, as well smoothing facial wrinkles and folds”).
But this data has implications for topical skin care makers too, especially because the Wakefield Research survey found that “63% [of] women are interested in having a non-surgical cosmetic procedure or treatment to improve the appearance of their hands,” according to the media release.
The online Face Your Hands survey, conducted earlier this year, gathered responses from 1,000 women over the age of 35; the data Nestlé Skin Health is sharing comes only from the respondents over the age of 40.
78% of the women surveyed (age 40+) “wish they could change the way their hands look.” Yet, as mentioned in the intro above, 54% believe “there was nothing that could be done to prevent signs of aging on their hands.”
85% of respondents over 40 “have noticed signs of aging on their hands as they've grown older.” And it turns out many seem to believe that these signs of aging are easily misinterpreted. “56% [of] women have mistakenly thought someone was older than they were because of the way their hands looked,” according to the Nestlé Skin Health data. And, “65% [of] women think their hands make them look older than their age.”
The data also shows that women are retouching their own social pics to alter the look of their hands: 50% in fact are “likely to use a filter or photo editor to improve the look of their hands before posting a picture of their hands on social media,” according to the media release.
Joel L. Cohn, a clinical trial investigator for the Nestlé Skin Health injectables and a board-certified dermatologist working in Colorado describes the loss of “volume [from] the back of the hands” as “a problem area for many of my patients,” in remarks quoted in the company’s media release.
"Over time, the skin on the hands loses volume, which can result in a less youthful appearance," says Cohen, adding that "I find that while many women spend time perfecting their facial beauty routine, they tend to forget about their hands.”
Ava Shamban, another dermatologist commenting for the media release, affirms that the Face Your Hands survey data “reflects what I hear from many of my patients who feel that their aging hands do not match their youthful faces. Most women don't realize that the appearance of prominent wrinkles, bones, bulging veins and visible tendons are signs of volume loss in the hands and contribute to an aged look.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.