The Makeup Show is leaving Dallas but staying in Texas

By Deanna Utroske

- Last updated on GMT

The Makeup Show is leaving Dallas but staying in Texas
In 2019, the show that brings makeup artists and brands together for education, networking, and shopping will have a new home for its Texas edition.

Texas is emerging as a State of interest for the cosmetics and personal care industry. For example, the Indie Beauty Expo has held events there for two years running. “Texas is one of the most vibrant, affluent and rapidly growing consumer markets in the world,” ​Nader Naeymi-Rad, co-founder of IBE, emphasized even before that show opened in the Lone Star State in 2017.

Now, Shelly Taggar and her team have opted to move The Makeup Show from Dallas to Houston, Texas, for 2019. As Taggar, who owns the show along with Alan Boss, tells the press she’s not only bringing the show to a new city but also hoping to help revitalize the area and inspire the professionals working there.  

“The Makeup Show chose to move from Dallas to Houston not only because of the city’s culture, creativity, character and overwhelming request from local artists, but to help the city from the still prevalent aftermath of last year’s Hurricane Harvey,” ​Taggar tells the press.

“The show is looking to do their part and contribute to the efforts in building up the city and help with the healing process.” ​She believes that “having 60 brands featured, three full days of education, and a great environment for networking, creativity, and inspiration makes it a great opportunity to help a city see there is still sunshine after the storm.”

A show for makeup artists nation wide

The Makeup Show will be in 5 cities around the country in 2019. Besides the new show in Houston, Texas, on March 23 and 24, The Makeup Show will also be in Los Angeles, California; New York, New York; Chicago, Illinois; and Orlando, Florida.

An opportunity to meet and learn

The full program for Houston is still being put together. But the show promises to feature international keynote speakers from whom “any level artist [can] learn new tips, techniques and information that will set them apart and advance their careers."​ The keynote presentations will be "highlighting diverse topics including trends, inspiration, and advice,” ​according to press release announcing the 2019 Texas show.

The event will also include hands-on workshops and at least 60 exhibiting brands. The Makeup Show is known for providing great access to brands and the people behind them. In Houston, “attendees will have the opportunity to meet with brands, shop at great pro-discounts from some of the top brands in the industry and discover new beauty products to add to their kit.”

To learn more, visit The Makeup Show online​.



Deanna Utroske, Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

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