At the Sustainable Brands conference in Vancouver, British Columbia, L’Oréal announced that the following skin care products all manufactured in Franklin, New Jersey, are cradle to cradle Sliver certified:
- Garnier SkinActive Deep Pore Facial Cleanser with Green Tea
- Garnier SkinActive Refreshing Facial Cleanser with Aloe Juice
- Garnier SkinActive Soothing Cleansing Milk with Rose Water
- Garnier SkinActive Deep Pore Exfoliating Face Scrub with Green Tea
- Garnier SkinActive Refreshing Cream Cleanser with Aloe Juice
“The Cradle to Cradle certification is a multi-attribute certification that mirrors L'Oréal USA's holistic approach to sustainable product development,” explains Danielle Azoulay, head of CSR & sustainability for L'Oréal USA.
“We know our consumers value sustainability and to us that means demonstrating sustainability leadership across the value chain, from formulation to manufacturing to renewable resources to social fairness,” says Azoulay.
And, she points out that this in neither the beginning nor the end of L'Oréal’s quest for meaningful sustainability certification. “We are thrilled that Garnier is the third brand in our portfolio to achieve this major milestone and look forward to continuing to integrate this best-in-class certification across L'Oréal USA's products.”
Standardizing sustainability metrics
The Cradle to Cradle certification initiative is a project of the non-profit Cradle to Cradle Products Innovation Institute, which exists to “educate and empower manufacturers of consumer products to become a positive force for society and the environment, helping to bring about a new industrial revolution,” according to the group’s site.
“L'Oréal continues to set an incredible example for how the beauty industry can make our world a better place,” says William McDonough, a co-author of the book that precipitated the whole cradle-to-cradle movement, in a press release about the SkinActive certification.
“Their commitment to design, develop and take to market Cradle to Cradle Certified products not only empowers customers to choose products that are good for the world, but also encourages other businesses to follow suit. L'Oréal is, in effect, inviting their industry to join them in collaborative advantage as they seek the highest standard,” believes McDonough.
Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute agrees that L’Oréal is Setting a sustainability precedent and perhaps a certification preference in the cosmetics and personal care industry as well. “As the largest beauty company in the world, L'Oréal has taken the responsibility of sustainability seriously, with multiple products from brands across its portfolio achieving Cradle to Cradle certifications,” Perkins tells the press.
“By using the Cradle to Cradle Certified product standard as a framework for the continuous improvement of the material health and impact of its products, L'Oréal is leading the beauty industry towards greater transparency and trust with its consumers.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.