Garnier SkinActive product line certified Cradle to Cradle

By Deanna Utroske

- Last updated on GMT

image courtesy of L'Oréal
image courtesy of L'Oréal
This month, L’Oréal announced that five products in the SkinActive skin care portfolio have attained Cradle to Cradle sustainability certification.

At the Sustainable Brands conference in Vancouver, British Columbia, L’Oréal announced that the following skin care products all manufactured in Franklin, New Jersey, are cradle to cradle Sliver certified:

  • Garnier SkinActive Deep Pore Facial Cleanser with Green Tea
  • Garnier SkinActive Refreshing Facial Cleanser with Aloe Juice
  • Garnier SkinActive Soothing Cleansing Milk with Rose Water
  • Garnier SkinActive Deep Pore Exfoliating Face Scrub with Green Tea
  • Garnier SkinActive Refreshing Cream Cleanser with Aloe Juice

“The Cradle to Cradle certification is a multi-attribute certification that mirrors L'Oréal USA's holistic approach to sustainable product development,”​ explains Danielle Azoulay, head of CSR & sustainability for L'Oréal USA.

“We know our consumers value sustainability and to us that means demonstrating sustainability leadership across the value chain, from formulation to manufacturing to renewable resources to social fairness,”​ says Azoulay.

And, she points out that this in neither the beginning nor the end of L'Oréal’s quest for meaningful sustainability certification. “We are thrilled that Garnier is the third brand in our portfolio to achieve this major milestone and look forward to continuing to integrate this best-in-class certification across L'Oréal USA's products.”

Standardizing sustainability metrics

The Cradle to Cradle certification initiative is a project of the non-profit Cradle to Cradle Products Innovation Institute, which exists to “educate and empower manufacturers of consumer products to become a positive force for society and the environment, helping to bring about a new industrial revolution,” ​according to the group’s site.

“L'Oréal continues to set an incredible example for how the beauty industry can make our world a better place,”​ says William McDonough, a co-author of the book that precipitated the whole cradle-to-cradle movement, in a press release about the SkinActive certification.

“Their commitment to design, develop and take to market Cradle to Cradle Certified products not only empowers customers to choose products that are good for the world, but also encourages other businesses to follow suit. L'Oréal is, in effect, inviting their industry to join them in collaborative advantage as they seek the highest standard,”​ believes McDonough.

Lewis Perkins, President of the Cradle to Cradle Products Innovation Institute agrees that L’Oréal is Setting a sustainability precedent and perhaps a certification preference in the cosmetics and personal care industry as well. “As the largest beauty company in the world, L'Oréal has taken the responsibility of sustainability seriously, with multiple products from brands across its portfolio achieving Cradle to Cradle certifications,”​ Perkins tells the press.

“By using the Cradle to Cradle Certified product standard as a framework for the continuous improvement of the material health and impact of its products, L'Oréal is leading the beauty industry towards greater transparency and trust with its consumers.”

---

DeannaUtroskeEditor

Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.

Related topics Market Trends Skin Care Packaging

Related news

Show more

Related products

show more

Get up to $500 off IGEN™ Non-GMO Tested Program!

Get up to $500 off IGEN™ Non-GMO Tested Program!

Content provided by SGS Nutrasource | 04-Jul-2024 | Insight Guide

The cosmetics industry has seen unprecedented growth in recent years, and with this growth comes a rising concern for what’s inside our everyday products.

Calendula Cellular Elixir: Alchemy in a cell

Calendula Cellular Elixir: Alchemy in a cell

Content provided by Naolys | 07-Jun-2024 | Product Brochure

Get ready to experience a cellular evolution in skincare with InnerLift Calendula's advanced Plant Cell biotechnology.

Exosomes: Passing Trend or Transformative Reality?

Exosomes: Passing Trend or Transformative Reality?

Content provided by Naolys | 26-Mar-2024 | White Paper

Exosomes, microscopic vesicles naturally present in abundance within Plant Cells, have garnered significant attention within the scientific and cosmetic...

Related suppliers

Follow us

Products

View more

Webinars