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FCE Cosmetique director discusses event's evolution

By Simon Pitman

- Last updated on GMT

We caught up with João Paulo Picolo, Managing Director of the FCE Cosmetique event in Sao Paulo, Brazil, to find out more about how the event has been reinvented in recent years.

FCE Cosmetique has had a major overhaul in the last couple of years in an effort to redefine and highlight its position as the major event for beauty and personal care providers in both Brazil, the Latin American region and beyond.

In this interview, Picolo stresses how more than 600 brands and 16,000 visitors have served to make this one of the annual industry highlights for professionals and decision makers across all areas of the business.

Executive level networking

This year's event has also continued to platform executive level networking as a key element of the show, with the VIP proving to be a hub of activity, and dedicated company VIP rooms for companies such as Chemyunion and Stepan also proving very popular.

For next year, Picolo says he wants FCE Cosmetique to return as an even bigger and better event, stating that he wants to grow the number of visitors by at least 15%, while simultaneously growing the number of exhibitors.

To find out all the details watch the video interview with João Paulo Picolo.

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