The cosmetics and personal care industry is changing. Bio-based ingredients are moving into the limelight and companies that make conventional intermediaries and specialty chemicals are reframing their businesses to fit neatly into the current marketplace. Ingredient brands like DOWSIL are not only highlighting their legacy of consumer satisfaction but also their portfolios of ingredients as being compatible with new formulation trends.
“This industry is driven by consumer wants and desire that quickly evolve and change,” acknowledges Eric Peeters, global business director at Dow Home & Personal Care, in a recent exchange with Cosmetics Design. And, he notes that, “We are constantly evolving to help [clients] maintain a competitive edge in a heavily concentrated market.”
“We understand the importance to continuous research and innovation to create new, high-quality solutions,” he says. “Recognizing the unique benefits silicones provide personal care and beauty provides, we will continue to build on the combined benefits of silicone with other chemistries to create products with the performance and sensory after-feel consumers desire.”
New brand, new innovation
With the new brand will come new ingredients, according to Peeters. “Over the next year, all silicone ingredients will fully transition to the new name DOWSIL and there will be many new product launches scheduled for this year that will be released under the new name,” he tells Cosmetics Design.
“Additionally, customers can expect to see new innovations in sun care, skin care and hair styling in many of our product brand families. In particular, visitors to upcoming tradeshows such as in-cosmetics in April and NYSCC Suppliers’ Day in May will be the first to discover new product launches,” says Peeters.
“Dow’s newest skincare technology opens up attractive possibilities for consumers to enjoy ageing as a blessing and a groundbreaking SPF-boosting technology designed for inorganic UV absorbers and solutions that create new and appealing textures to leave consumers with a memorable sensory experience.”
Somethings never change
“We want to ensure the industry is aware that although a new name has been established, all of our legacy products remain the same,” Peeters tells Cosmetics Design.
And when asked about what he wants the cosmetics and personal care industry to know about DOWSIL, he emphasizes that, the brand is “committed to our customers and we will continue to supply them with new and exciting solutions beyond what they have relied upon for decades. We are excited to continue these partnerships now under a new name backed by Dow’s global presence and R&D expertise.”
Peeters also explains that “the driving force behind the new name stems from the integration of Dow Corning into The Dow Chemical Company, after it became a wholly owned subsidiary in June 2016. The integration combines the highly complementary strengths of each company's people, technology and solutions.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.