Has Lucas Meyer cracked the secret to reversing grey hair?

By Simon Pitman contact

- Last updated on GMT

Has Lucas Meyer cracked the secret to reversing grey hair?
Canada-based Lucas Meyer has developed a raft of new active ingredient launches, ahead of next month’s in-cosmetics Global event, including a product that claims to restore color to gray hair called Grayverse.

Now a part of the IFF group, the research and development team at Lucas Meyer have been ramping up their product development pipeline and this year’s raft of ingredients also include a sebum regulator, Oiless’city, as well as a maple bark-derived skin rejuvenater, Boréaline Expert.

The Lucas Meyer team will be platforming and promoting the three recent ingredient launches at the in-cosmetics Global event in Amsterdam, April 17 – 19, where the company has built up a reputation as being one of the leading innovators in the active ingredients category.

Greyverse targets aging hair follicles

Although greying hair has come to be celebrated in the fashion world in recent years, there is still huge demand for solutions that tackle the graying process.

Targeting this demand, the company’s Greyverse ingredient acts on the two main factors causing hair to gray.

It is a biomimetic peptide that simulates the melanogonesis process and reduces oxidative stress in the hair bulb, which the developers claim can help improve the production of melanin and increase the quantity of pigments in the hair shaft.

The research team says that its clinical trials showed outstanding results on gene expression and visible reduction in grey hair density, helping to give the head of hair a more rejuvenated look and color closer to their original shade.

“This product is just amazing! A true innovation. It took us 8 years of research to develop it,” said​ Isabelle Lacasse, Lucas Meyer global marketing director.

Active skin care solutions

The other two active ingredients – Oiless’city and B Boréaline Expert – both target specific aspects of skin care wellbeing, a category that traditionally generates that highest volume of formulation development.

Boréaline Expert was recently added to the company’s portfolio and has been developed from Red Maple bark extract obtained as a byproduct and contains high levels of polyphenols that act antioxidants, and ultimately have an anti-aging effect on the skin.

Oiless’city is being marketed as an urban multi-ethnicity sebum regulator. It is extracted from the Australian lemon myrtle titrated in Polyphenols as a means of helping to regulate oily skin issues for urban millennials all over the world.

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