The cosmetics and personal care company’s leadership conference travels each year and is known for being an economic boon to the area that hosts the event. “According to the Atlanta Convention & Visitors Bureau, the 2018 conference will pump $8.4 million into the local economy,” as the Mary Kay company press release publicizing the conference explains. And, it’s worth noting that “this marks the third time Mary Kay has held its annual Leadership Conference in Atlanta following events in 2006 and again in 2012.”
Nathan Moore, president of Mary Kay Inc.'s North America region gave some insight into why this year’s host city was selected. “Known for its diverse cultural heritage and Southern hospitality, we're thrilled to be back in Atlanta for our third time as thousands of our independent sales force members paint the town pink.”
And he went on to point out that “nearly 55 years ago, Mary Kay Ash founded our company on the Golden Rule and emphasized the importance of giving back. It's part of the Mary Kay heritage and we're honored to give back to our host city by assembling and distributing much-needed care kits to Atlanta area domestic violence shelters.”
Conscious commerce, corporate citizenship, and charity partnership initiatives are increasingly common as businesses of all sizes strive to connect with generations of shoppers expecting more than just merchandise from the brands they buy.
So, the Mary Kay Foundation’s longtime work to support survivors of domestic violence is doing good on multiple fronts. Nancy Friauf, president and CEO at Partnership Against Domestic Violence, would certainly agree.
“From soaps to lotions to everyday skin care products, our clients are in desperate need of any and all necessities after many have fled unthinkable circumstances," explains Friauf in the press release.
“Throughout the years, Mary Kay Inc. and The Mary Kay Foundation have continued to serve as steadfast and committed supporters of our shelter along with many other domestic violence organizations in the Atlanta area and across the country. To receive these care kits and the Company's unwavering dedication is not only a gift but also allows us to focus on serving the survivors of an epidemic that impacts one in four women in the United States,” adds Friauf.
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.