“In any industry, the U.S. market is key when strategizing a global business plan,” André Genovez, international business manager at Nanovetores, says in Tuesday’s media release about the distribution partnership.
“At the core of our business is a strong commitment to sustainability and environmental responsibility. It is a lifestyle and a business model we are very proud of. We carefully selected a partner we could trust to take our story and unique product line to the U.S. market. The HORN team offered synergies and capabilities that stood apart from other distributors and we are confident this partnership will address the desires of the U.S. market seeking sustainable ingredients and suppliers.”
Encapsulation and release
Established in 2008, Nanovetores is known for its distinctive encapsulation technology, which the company describes succinctly as “unique and green.”
The proprietary Nanovetores capsules are made from lipids and biopolymers, have one of five release tirggers, and are all larger than 200nm. According to the media release, this “particle size provides deeper skin permeation and overcomes the layer of the stratum corneum to reach the epidermis for maximum efficiency.”
Nanovetores has actives for fragrances, color cosmetics, skin care, and hair care. “Featured benefits of these actives,” according to the release, “include oil control, anti-aging, wrinkle filling and reducing, strengthening eyelashes and eyebrows, stimulating hair growth, skin firming, skin whitening, pain relief, nail strengthening, among others.”
Formulation and success
Sustainable, bio-based ingredients are very much a part of the Nanovetores story. But efficacy always comes first in this industry.
“Cindy Zhang, senior application scientist at HORN has developed numerous formulas validating the efficacy and easy-to-work-with claims from Nanovetores,” emphasizes Chris Lesko, vice president of HORN Care Elements, in his remarks about the new partnership.
“We are confident other formulators and chemists will also be impressed with the formulation-friendly characteristics of these actives. We have great expectations for the success of Nanovetores as HORN’s technical sales team introduces the unique technologies to formulation chemists throughout the U.S.”
Deanna Utroske, CosmeticsDesign.com Editor, covers beauty business news in the Americas region and publishes the weekly Indie Beauty Profile column, showcasing the inspiring work of entrepreneurs and innovative brands.