The Beauty Industry awards will highlight some of the most cutting edge and advanced innovations in the formulation arena, as well as giving a nod to achievements made for brands targeting the fast-evolving indie beauty arena.
There will be a total of ten award categories, including five directly related to ingredient and formulation innovation, while the other five categories will showcase the products that are driving the indie beauty market.
Regional and Global competitions
This year the competition is open to manufacturers of ingredients and beauty brands from all over the globe, pitching companies from the Americas, Europe, Africa, the Middle East and Asia Pacific against one another.
In 2017 we had both regional and global competitions, but in 2018 we are simplifying things and inviting companies to enter just the one global competition.
The deadline for entry is February 26th, 2018, after which three finalists will be selected for each category, with the winners to be announced at a special event held on April 18th, during the in-cosmetics Global trade show, in Amsterdam, Netherlands.
The judges will comprise leading experts and professionals, with one panel devoted to the ingredients category and the other panel focused purely on the indie beauty category.
Best Color Cosmetics Ingredient – The judges will be looking out for submissions that highlight ease of formulation, cost effectiveness, impact on the environment, efficacy and function and, in particular, special effects.
Best Skin Care Ingredient – Entries for this category should be at the cutting edge of innovation, include ease of formulation and cost effectiveness, have strong environmental attributes and be highly effective.
Best Hair Care Ingredient – Because of the highly segmented nature of the hair care market, the judges will be particularly looking out for functionality that helps give brands that all-important competitive edge, together with ease of formulation, environmental attributes and cost effectiveness.
Best Sensory Ingredient – This will be decided through the submission of two topical cosmetic formulation samples representing each ingredient and will be determined by criteria such as appearance and texture, appearance on skin, after feel and rate of absorption. This category will also require the submission of two formulation samples per entry, for the judges to test.
Best Use of an Ingredient in a Finished Product – In this category judges will be looking for ingredients or formulation technologies that help give brand owners an added edge in efficacy and function, provide overall benefits to the end user and are also relatively easy to formulate with.
Finished Product Categories
Best Indie Beauty Brand – In this category the judges will be scoring the overall brand, not product specific, looking out for the highest levels of innovation, whether or not the brand breaks new ground and what are the benefits to the consumer, while also considering the presentation of the brand and the effectiveness of the marketing campaign.
Best Indie Color Cosmetic – This fast-paced category has to dazzle so the judges will be looking for products that are innovative, ahead of the competition and bring exciting new looks for consumers that want to bring something new to their beauty routines.
Best Indie Skin Care – Skin care is by far the biggest category in the beauty industry and the product launches just keep coming. To stand out here, judges will be looking for products with proven skin benefits, while also having claims that put them ahead of the competition.
Best Indie Hair Care – New and successful hair care products are all about being tailored to specific needs. In line with this, judges will be looking for launches that tackle both every day and very particular hair care issues, simply and effectively.
Best Indie Fragrance – Long gone are the days of generic fragrances and the indie space has proved to be the launching pad for some of the most innovative and exciting new products. In this category the judges will be looking for extraordinary use of fragrance combined with unique ways of tapping into the consumers’ imagination.
To find out more details and to enter the awards, please click here.