Huda Beauty to launch HB Investments

By Deanna Utroske

- Last updated on GMT

Huda Beauty to launch HB Investments

Related tags Cosmetics

Today, TSG Consumer Partners announced that the firm has acquired a minority stake in the color cosmetics brand. With this funding, Huda Beauty has plans to build a more global business and launch a program that will fund and mentor entrepreneurs in the beauty and wellness industries.

Influencer, makeup artist, and blogger Huda Kattan founded the color cosmetics brand Huda Beauty in 2013 along with Mona Kattan, Alya Kattan, and Christopher Goncalo.

Huda Kattan, who has over 27 million social media followers, ranks among Forbes top 2017 influencers in beauty and as one of TIME’s most influential people on the internet.

Describing the size and scope of her makeup brand, the TSG press release explains, “her collection began with false eyelashes and has since expanded to include a full range of products with record-breaking launches in retail outlets including, Sephora, Sephora in JC Penney, Harrods, Selfridges, and Cult Beauty.”

TSG partnership

The investment from TSG will allow Huda Beauty to expand its product portfolio and strategically improve the brand’s global reach. “TSG understands exactly who we are as a brand and values our authenticity and close relationship with our customer,” ​says Huda Kattan in the release.  

“Huda Beauty has evolved from our beginnings as a nimble startup, and now enjoys sustained, exponential growth and we trust TSG to help us build on this momentum by expanding product assortments and distribution in the most thoughtful way,” ​she says.

The team at TSG, indeed, seems to share these objectives for the brand: “Huda Beauty’s unrivaled digital reach, global influence and best-in-class product offering help women worldwide look and feel their best every day. We are thrilled to join forces with Huda Beauty, which is poised for significant global expansion, fueled by Huda’s passion and commitment to her ever-expanding consumer community,” ​Hadley Mullin, senior managing director at TSG, tells the press.  

HB Investments

In this age of entrepreneurship, business incubators and brand mentoring initiatives are gaining popularity. Sephora, for example, is even now assessing applicants for the third cohort of its Accelerate program for women beauty entrepreneurs. (Read more on that from Cosmetics Design here​.)

And Unilever’s recent acquisition deal with Sundial Brands includes a provision to “launch a New Voices Fund ‘to empower women of color entrepreneurs,’…The fund will open with a $50m investment; and there are plans to scale the New Voices Fund to $100m with outside investments,” as Cosmetics Design reported​.  

And now Huda Kattan, perhaps the consummate social media community manager in this industry, is poised to pay it forward as well. And in doing so, she’s helping to redefine the beauty business community. “I am also grateful that this new partnership enables me to start something I am excited about – the creation of HB Investments, a fund that will facilitate new beauty and wellness businesses,” ​she tells the press.

“Our program will be called Huda Beauty Angels and we will lend seed money, mentoring and advice to aspiring entrepreneurs, because we know that, without a plan, money does not guarantee a successful business.”

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