Coty revives beauty brand founder Sally Hansen

By Deanna Utroske contact

- Last updated on GMT

Coty revives beauty brand founder Sally Hansen

Related tags: Vice president of the united states

After founding her eponymous cosmetics company in 1946 and working for decades in the beauty industry as a retailer, brand leader, columnist, and more, Sally Hansen was written out of history only to be reanimated by a marketing expert in the 21st century.

Jeremy Lowenstein, the current vice president of global marketing at Sally Hansen, has worked at Coty for a decade and has been with the Sally Hansen brand for nearly as long. And, according to a press release, in 2014 Lowenstein set out to rediscover the woman behind the brand.

Beauty brand founder stories and role model women entrepreneurs are good marketing tools for selling beauty to today’s consumers; consumers who are more likely to trust someone like themselves​ than any corporate spokesman or conventional authority figure.

Commenting on the project in a company press release titled, ‘Coty Reveals Mission to Uncover the Identity of Beauty Pioneer, Sally Hansen’ Lowenstein says, “Sally was part of a wave of women entrepreneurs who pioneered both fashion and beauty empires for women created by women.”​ And he goes on to add that “she really spoke to the needs of all women regardless of age and economic backgrounds, encouraging them to be bold, outspoken, and beautiful.”

Professional highlights

As the Coty press release recounts, Hansen’s parents owned a cosmetics shop called La Finné. Hansen acquired that store in 1935 and parlayed it into a beauty company comprised of several brands and serving many categories from cosmetics to hair care to fragrance and beyond. Hansen named her company House of Hollywood. “In 1941, Sally orchestrated a swift and stunning corporate turnaround taking House of Hollywood national,” ​according to the release.

In 1945 she founded Sally Hansen, Inc. in New York City. And by 1957 trademarked her category leading Hard As Nails treatment product, which Coty notes is “the original strengthening treatment that is still a best-selling product in the brand's portfolio today.” ​Hard As Nails was apparently the first beauty product that Hansen sold with her own name on the packaging. The first Sally Hanse logo is attributed to her then husband, a graphic designer named Jack Newton.

Hansen was the first woman to chair an industry organization known as the California Cosmetics Association. And, as a columnist for the Los Angeles Times, Hansen wrote some 90 pieces under the column title ‘Your Candid Mirror’.

Related news

Related products

show more

TRI-K’s New Vegan Collagen - CollaPlant Z NPNF®

TRI-K’s New Vegan Collagen - CollaPlant Z NPNF®

TRI-K Industries Inc. | 07-Aug-2020 | Data Sheet

CollaPlant Z NPNF® has undergone extensive in-vivo clinical studies and sensory tests that show immediate and long-term increased skin moisturization,...

Multifunctionals for modern product protection

Multifunctionals for modern product protection

Symrise | 15-Jul-2020 | Technical / White Paper

The ‘clean’ movement is more and more of interest to consumers looking for enjoyable but responsible experience. Multifunctionals have a key role to play...

Scent Expedition: Madagascar

Scent Expedition: Madagascar

Symrise | 15-Jul-2020 | Product Presentation

With 90% of its plants and animals found nowhere else, Madagascar is a wealth of biodiversity like no place else on earth. This island off the coast of...

Related suppliers

Follow us

Products

View more

Webinars